Freelance 

I've advised companies like tiendanimal.es, bulevip.com, and freepik.com on implementing performance marketing strategies. Additionally, I've taught courses at Universidad CEU San Pablo, eCommaster, Universidad Rey Juan Carlos, and The Valley, and written articles for sites like xataka.com and thewatmag.com.

Digital Marketing Advisor

iVisa.com

As Head of Partnerships at iVisa.com, I've built a high-performing global team of 10 individuals and led the implementation of diverse go-to-market plans. Initially, I optimized content portal acquisition, later diversifying our strategy to include partnerships with influencers, travel agents, airlines, and more for rapid growth. Despite industry challenges in 2020, we secured partnerships with renowned brands like Iberia, Boundless, or LATAM through strategic experimentation, data analysis, and relationship-building.

Head of Partnerships

Google Actívate

I was part of the initial team of Google Activate, an educational initiative by Google focusing on digital competencies. Over nearly six years, I delivered training on SEM, SEO, ASO, and Web Analytics, helping thousands acquire essential digital marketing skills to advance their careers.

Professor of Digital Marketing

Mobusi, by Fibonad

As Head of eCommerce at Mobusi, I led a team of 5 in implementing innovative performance marketing techniques to boost client sales. We managed media buying, campaign ideation, and optimization across platforms like Taboola, Outbrain, Facebook, and Google. Our successful mobile app download campaigns for clients such as Privalia and eCooltra achieved CPAs below expectations. Additionally, we redesigned Mobusi's content portals for improved usability, increasing revenue by over 20% through organic and paid traffic strategies.

Head of eCommerce

Adevinta Spain

At Adevinta (formerly Schibsted Spain), I led an 11-member Media Planning team responsible for coordinating display, programmatic, and email marketing campaigns across classifieds portals and apps like MilAnuncios, Vibbo, and Coches.net. Our focus was on maximizing advertising revenue and improving conversion rates by coordinating internal stakeholders and navigating technological challenges, including a transition to programmatic DSP and the introduction of new native advertising formats.

Head of Media Planning

AffiliRed SL

As Head of Operations, I managed a remote team of 10 spanning Spain and India, collaborating with sales to develop performance marketing strategies for clients like Agoda, Hostelworld, and Melia. I expanded our client base into new European and Asian markets through strategic agreements with affiliates and managed PPC campaigns. Additionally, I represented AffiliRed at international events like Affiliate Summit and PerformanceIn, enhancing our social media presence and industry engagement. I tackled the challenge of training our Indian team on new processes to ensure scalability and growth for our key clients, including Agoda and Melia Hotels, while optimizing existing processes and mentoring the team to meet goals.

Head of Operations & Publisher Management

Webgains

At Webgains, I spearheaded affiliate campaign management across diverse sectors, including travel, eCommerce, telecommunications, and education. By securing a strategic partnership with ActualSales and expanding affiliate acquisition for mobile subscription campaigns, I drove a 50% increase in net profit within the first year. I also managed key international accounts like Hostelworld and Lightinthebox, while nurturing relationships with discount affiliates such as Digital Rocket. Additionally, I oversaw employee onboarding and training, facilitated communication through various channels including the Webgains Spain blog and social media, and collaborated with the international marketing department on brand strengthening initiatives such as surveys and events.

Account Manager

Crazy4Media Group

As Team Lead at Crazy4Media Online (formerly Creafi), I oversaw a 4-person remote team spanning Slovakia and Argentina. Our primary objective was to recruit new publishers and advertisers while optimizing campaigns to meet CPA goals and maximize eCPC. I also provided training for new employees across different office locations and managed daily operations. This experience taught me valuable lessons in clear communication, goal-setting, and cultural sensitivity when managing remote and international teams.

Team Lead - Account&Sales Management

Digital Virgo

At Digital Virgo, I led the strategy for MTV's WAP On-Portal sites, achieving a 35% increase in net profit within the first month by successfully transitioning from a 'one-shot' to an 'all-you-can-eat' subscription model, requiring extensive technical integrations and renegotiations with stakeholders. Additionally, I orchestrated the transition to WAP Off-Portal, collaborating with R&D and design teams and negotiating partnerships with Yoigo. As Digital Media Manager, I oversaw online and mobile media purchases, managed promotional campaigns across multiple channels, maintained relationships with key accounts like MTV Networks and FHM, and negotiated commercial agreements with major telecom operators such as Movistar, Orange, and Vodafone.

Digital Media Manager

Boa Music

In my role as a New Media Manager at BOA, I spearheaded the establishment of the digital distribution and marketing department, negotiating partnerships with key channels including iTunes, Vimeo, and YouTube, and crafting tailored content strategies for each platform. A significant initiative I led involved the acquisition and monetization of users through the promotion of exclusive, personalized content on our digital platforms. Furthermore, while serving on the staff of the 2007 Cultura Urbana Festival, I managed the distribution, monetization, and sales of all material and content produced by the record label's artists, demonstrating my adeptness in maximizing revenue streams and optimizing content utilization.

New Media Manager

Starting my career in communications, I transitioned into marketing and advertising positions within the telco, entertainment, ecommerce, and travel sectors. In the last decade, I've specialized in leadership and team management, particularly focusing on performance marketing, driving growth, cultivating affiliates and partnerships, and developing effective go-to-market strategies.

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