U.S. Army PEO EIS

I help the Army Program Executive Office Enterprise Information Systems (PEO EIS) develop, plan and execute an industry-engagement strategy that leveraged events, video, social media and email-marketing campaigns. I create content, including emails and videos, that educate and engage industry partners. I develop read-aheads and executive summaries for the PEO, Deputy PEO, Assistant PEOs and Strategic Communication Director. I prepare PEO EIS subject matter experts for speaking engagements.

Industry Engagement Lead (contract support)

United States Department of Defense

Created and promoted engaging content to attract target audiences. Wrote content for Department of Defense (DoD) Office of Small Business Programs (OSBP) blog. Wrote talking points for senior leadership. Planned, promoted and executed events. Managed DoD OSBP’s Twitter, Facebook and YouTube accounts. Wrote and updated content for business.defense.gov.

RESULTS
Increased traffic to website by 32 percent. Launched marketing campaign that increased attendance at annual training event by 18 percent. Increased Twitter followers by 163 percent.

Strategic Marketing and Outreach Lead (contract support)

Taurus Group, Inc.

Created company website: taurusgroupconsulting.com. Produced writing, editing, market
research and graphic-design services for clients. Wrote weekly reports identifying potential
business opportunities, new legal requirements and industry trends.

RESULTS
Helped start-up company win new work and enhance connections with existing
customers.

Consultant

Cambridge International Systems

Wrote press releases and web copy. Pitched story ideas to reporters. Produced research and analysis that enhanced senior executives’ understanding of competitors, customers and industry trends. Wrote and designed employee newsletter. Developed and implemented employee-engagement strategies. Designed company brochures, ads and PowerPoints. Created engaging and shareable content for Facebook, Twitter and LinkedIn pages. 

RESULTS
Pitched story ideas that resulted in articles placed in "The Washington Post" and
"Washington Technology." Enhanced employee engagement.

Manager

Triple Canopy

Produced research and analysis that enhanced capture managers' and senior executives' understanding of competitors, customers and industry trends. Managed competitive-intelligence vendors. Wrote copy for company Web site. Wrote speeches for senior executives. Launched and managed Digimind, a knowledge-management database that captured employees' insights about customers and competitors. Launched and wrote "BizBrief,"​ an internal weekly report analyzing data collected from primary sources and social media.  Wrote and edited content for "RiskBrief," an annual report analyzing global kidnapping trends. 

COMMUNICATIONS ANALYST (2005 - 2008)
Wrote copy for company Web site, brochures and reports. Launched and wrote "NewsBrief,"​ an internal daily report summarizing open-source industry news. Wrote and edited content for "Nigeria RiskBrief."

RESULTS
Created content that attracted new customers. Produced insights that enhanced win rate.

Team Lead

I tell stories that inspire, inform and engage target audiences. A seasoned writer, I have written clear-and-compelling blog posts, emails, PowerPoints, press releases, speeches and reports. A visual storyteller proficient with the Adobe Creative Suite, I have designed marketing collateral and infographics. I also produce, shoot and edit videos.

CONTENT MARKETING
I launched the Department of Defense (DoD) Office of Small Business Programs (OSBP) blog. See medium.com/@businessdefense.

EVENT MARKETING
I have extensive experience planning, promoting and executing events. 

SOCIAL MEDIA
I managed DoD OSBP's Twitter (@BusinessDefense), Facebook (facebook.com/businessdefense) and YouTube (youtube.com/businessdefense) accounts. I create #PEOEISTeammateTuesday social media posts for PEO EIS.

Taplio

Susan McGovern's Linkedin Analytics

Susan McGovern

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Susan McGovern's Linkedin Analytics

Susan McGovern

Want to drive more opportunities from LinkedIn?

Susan McGovern's Linkedin Analytics