Susan Golightly's Linkedin Analytics

A strategic, data-driven, and analytical marketing leader experienced building brands, launching products, advancing capabilities, and responsibly delivering best-in-industry customer, revenue, income and productivity growth for start-up, SMB, non-profit, and enterprise B2B, B2B2C and B2C organizations. Owning P&L responsibilities on revenue up to $900M and managing budgets from $0 to $20M, demonstrated success leading teams of all sizes in understanding the market, defining scalable and profitable business models and GTM strategies, and deploying customer-inspired and targeted products and marketing plans optimized for sustainability in a digital economy. A systems thinker comfortable at the intersection of business, data, and technology, known for successfully driving transformative change and bringing the full value of technology and data into the discipline of marketing and across the organization. Deeply experienced delivering efficiency and optimization, fostering ecosystems capable of learning, iteration, and innovation, and aligning people, teams and organizations behind market needs, shared goals and operational priorities.