Hospitality Life

Terranea Resort-Palos Verdes, CA-Business development, contract negotiations, site inspections.

Senior Sales Manager

Meetings & Incentives Worldwide
Take Charge Event
Strategic Incentive Solutions
Total Event Resources
Pre-planning, Contract Negotiations, Logistics, Staff Coordination, On-Site registration
Attendee assistance

Global Events Specialist

Margaritaville Hotel San Diego Gaslamp Quarter

Addressed all leads from SDTA across the city, with a focus on securing additional room blocks for any citywide event choosing San Diego. The optimal timeframe for this task is 8-18 months before the event takes place. Engage in negotiations for contracts, including handling intricate clauses.
Championed the organization of the PCMA 2024 event hosted at the hotel. Led a local postcard mailing promotion aimed at boosting traffic to both food and beverage outlets and encouraging stays at the hotel.
Acted as a representative for the hotel within the "Gaslamp Coalition," working to secure larger groups and events within the Gaslamp District.

Senior Citywide Sales Manager

eShow Event Management Solutions

Business development, assisting clients in United States and Canada with registration, badge printing, housing management, tradeshow management, virtual event management, meeting event management (BEOs)
Let eSHOW be a part of your team!

National Sales Manager

Andromeda Group 

Presented to C-level executives, consulted on marketing initiatives, desired approach, destinations-including hotels, and activities.  Created sponsorship drives and fundraising, which increased visibility.  Utilized various CRM platforms as per clients' requests.  Recruited and managed staff including volunteers as were required within projects, created, and maintained a registration platform that clients’ attendees utilized. Clients were in the finance, retail, real estate, and automotive industries.  Consulted for an international resort ownership group.
•	Development of clients increased by 78%
•	Delivered savings on average of $125,000.00-$250,000.00 per client
•	Created marketing and registration initiatives that increased participation by 43%
•	Created budgets with contingencies and willing to reconfigure when needed
•	Negotiated with various vendors simultaneously
•	Operated programs in over 40 countries, including attendee registration, payments, transportation, accommodations, activities, banquet meals with presentations, entertainment, attendee gifts

Executive Director

Palace Resorts

10 resorts with over 5000 guest rooms and over 1,000,000k meeting space accompanied by an 
all-inclusive concept.
Eight 4 Diamond and 2 Five Diamond properties located throughout Mexico and the Caribbean
Groups up to 2000 peak room nights
Brought 25% former clients back to the table to sign contracts
Presentations
Market Research
Meetings, Incentives, Congresses and Exhibitions

Regional Director of Sales-5 States Remote

World Wide Events 

Researched, contacted and qualified Meeting Industry Professionals (buyers) in North America to the event in Montreal Canada
Collaborated with Quebec City Tourism to create a post-familiarization trip for qualified MICE buyers

Recruitment Manager

Closed $1.2 million in first 90 days
Re-engaged clients
Meetings, Incentives, Congresses and Exhibitions

Regional Director of Sales-14 States Remote

Closed over $3 million every year
Consulted on Split Rate concept
Collaborated with clients on creativity to increase attendance 
Created new creative concepts 
Market Research for New Clients
Meetings, Incentives, Congresses and Exhibitions

Fort Worth Convention & Visitors Bureau

Meetings, Incentives, Congresses and Exhibitions
Increased visibility throughout the assigned territory
Promoted convention center usage, new Omni hotel, existing hotels and event venues
Increased sales by 85%

Director of Sales-14 States Remote

A proven detailed leader with a natural talent for aligning strategies and objectives with business development, and operations management paradigms to achieve maximum operational impacts with minimum resource expenditures, fundraising, membership and sponsorships, creative briefs, management development, and project management. 
Utilizing and understanding KPIs (key performance indicators) in various formats to maximize production and revenue.

Send me a message and let's connect.

Taplio

Susan Avery's Linkedin Analytics

Susan Avery

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Susan Avery's Linkedin Analytics

Susan Avery

Want to drive more opportunities from LinkedIn?

Susan Avery's Linkedin Analytics