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Susan Trivers - Pricing Strategist's Linkedin Analytics

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Susan Trivers - Pricing Strategist

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Are you the Owner/CEO of a professional or B2B services firm with several associates? Are you looking for a way to increase revenue, enjoy positive cash flow, and not be tied to the clock? IMPACT Based Pricing (IBP) is the best pricing model for both you and your clients. What's "best"? The best pricing model for you is the one that increases net profit margin, allows you to rationally increase fees as your knowledge and expertise grow, avoids extra long hours, and improves cash flow. The best pricing model for buyers is the one that ties fees to the significance of the life changing differences they’re seeking. It gives them choices, and the full fee in advance. Why IBP is best for You The more you know, the more significant the life changing differences you deliver, the higher your fees should be. With every problem solved, every solution delivered, every CLE, CEU, or seminar you take, you increase your ability to change clients’ lives. This is your investment in you, and you get the return on that investment through your pricing model. Only IMPACT Based pricing allows fees to grow as your IMPACT grows. Why IBP is best for clients Clients come to you for help with their needs, wants, and desires. There is rarely a single black-and-white problem or solution. IMPACT Based Pricing allows you to understand their current situation, design a customized offer, and charge proportionally for the IMPACTs you will deliver. Meet a need, change their life. Help them get what they want, change their life. Fulfill their desires, change their life. The ‘one-fee-no-matter-what’ model cheats them from receiving the IMPACTs that matter to them. If you want clients whose only criteria is price, go ahead and charge low fees and build your revenue with huge, exhausting volume. If you want clients who value the full extent of your knowledge and expertise, and who want to choose the life changing differences that have meaning to them, adopt IMPACT Based Pricing. Other benefits to you of IMPACT Based Pricing include: -Positive cash flow -Well-defined scope of IMPACTs not inputs (tasks) -Great relationships with clients because you’re not watching the clock -Reasonable working hours -Increase in introductions from delighted clients to their peers This LI profile can only tell you so much about how IMPACT Based Pricing will change YOUR life. I’m happy to have a conversation with anyone who is seriously interested in adopting IMPACT Based Pricing. DM me to get the conversation started.

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