Growth Strategy & Digital Marketing Consultant

Five Mill, Inc 

Led strategy and client services team for digital marketing agency specializing in custom technology-driven strategies and solutions that maximize ROAS / efficiency for high budget, cross channel lead gen, B2B and eCommerce clients with complex needs. 

Led account management team of 40+ elite digital marketing experts.

President

3Q Digital

(3Q Digital was formerly PPC Associates)

Lead client services team of 12 at holistic digital marketing agency with clients including Facebook, GoPro, OpenTable and 23andMe. Provided high level multi-channel strategic direction on client accounts. Developed, documented and trained team on cutting edge tactical acquisition and growth strategies for high visibility venture funded companies.  

Served as escalation point for client, performance and team issues. Developed and implemented best-in-class client service practices that drive NPS scores of +70% and over 90% YoY client retention rates.

Director of Client Services

ivgStores

Serve as marketing and strategy consultant for large B2B and B2C niche eCommerce retailer with over 400 web properties, reporting to CEO. Plan and execute ROAS positive digital marketing strategy  including paid search program, organic search strategy, social media marketing and brand awareness. Use CRM and analytics data and competitor research to drive product acquisition strategy, improve landing pages and user experience, leverage seasonality with intentional promotional calendars.

Director of Online Marketing

Independent Marketing Consultant

•	Created and optimized paid search campaigns for a launching eCommerce venture which after 1 year drove 80% of their revenue.
•	Optimized and managed search campaigns for a luxury real estate portal to decrease CPCs by -30% and increase conversions by +50%
•	Developed Digital Roadmap for niche B2B business training company resulting in dozens of 5-figure closes and increasing topline revenue by 35%. 
•	Developed and implemented holistic digital direct response strategy including paid search, organic search and social media for a start-up stage online video content provider. Analyzed and directed improvement of user experience, messaging and design creative for complete site redesign. Company revenue increased 200% in 6 months.  
•	Developed and implemented localized lead gen strategies across paid and organic channels to dominate digital SOV for several local home service providers. Providers saw huge increases in high quality leads and closes leading to fully incremental new ROAS from digital.

Digital Marketing Consultant

Rockett Interactive, Inc.

Developed and managed large search campaigns aligned with broadcast and programmatic initiatives.

Search Marketing Manager

Aklia Digital Media

Internet Marketing Advisor

ROI Revolution, Inc.

Helped establish SEM service to the client base of ecommerce sites. Developed optimization practices, client service best practices. Hired team.

Digital Marketing Manager

Digital marketing leader with 20+ years of experience in digital and growth strategy. Expertise in developing innovative full funnel, omni-channel digital strategy. Broad vertical experience in B2B, marketplaces, DTC, edu but especially love to solve the more challenging stuff (apps, healthcare industry, fintech) 

Passionate about building and leading geographically-diffused and primarily-remote teams. Been doing so successfully for decades and believe remote-flexibility is key to acquiring top-talent!  Full of suggestions and advice for remote team interviewing and management.

Taplio

Susan Waldes's Linkedin Analytics

Susan Waldes

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Susan Waldes's Linkedin Analytics

Susan Waldes

Want to drive more opportunities from LinkedIn?

Susan Waldes's Linkedin Analytics