Doqfy

Vice President Marketing

Recruitment Route

Community Manager

Masai

Masai is an outcome driven career school and a source of the most skilled fresher tech talent for an industry grappling a skill-gap crisis i.e. Indian Tech industry.

- Led the comapny’s B2B marketing vertical
- Built an engaged community of 600+ Indian HR professionals from scratch over ensuring brand recall and enabling lead easier lead generation
- Conducted events: HR summit, roundtables, mixers, webinars, etc. with a cumulative attendance of 750+ individuals and 500+ organisations to facilitate lead generation and business development
- Created and conducted newsletter campaigns and effective cold email drip campaigns with high open and clickthrough rates
- Linkedin ad strategy for lead generation

Senior Manager - B2B Marketing

Senior Manager - Community

Manager - Community

tHRrive

YourDOST - Your Emotional Wellness Coach

YourDOST is one of India's first and largest mental health organisations with 900+ psychologists, life coaches and career coaches on the platform. It has conducted over 3 million counseling sessions till date.

Responsibilities & Achievements:
- Single point owner for all content - blogs, social media, newsletters, press releases, media articles, website copy, app copy, whitepapers, etc.

- Saw the business through the transition from B2C to one of the largest B2B mental health organisations

- Managed 66 B2B clients (educational and corporate) personally and 130+ clients as team lead to enhance engagement. Effected 99% renewal and guaranteed revenue.

- Implemented a theme-based content calendar and improved organic traffic to the website.

- Planned, conducted and moderated a variety of live events - panel discussions, fireside chats, workshops and live experiences.

- Full coordination with PR agency

Senior Marketing Manager

Marketing Manager

Marketing Executive

Body Brave

Body Brave is a unique startup focussed on improving eating disorders support in Canada.

Responsibilities & Achievements:
- Developed a comprehensive marketing plan that won Body Brave a $5000 funding grant from the Hamilton Economic Development Corporation

- Formulated the marketing strategy as a founding team member of the company

Marketing Coordinator

Schulich School of Business - York University

The Graduate Business Council is the student government of master’s level graduate students at the Schulich School of Business.
I was an elected executive member of the council.

Responsibilities & Achievements:
- Spearheading all of the council's communication initiatives

- Overseeing all graduate student clubs at Schulich and sitting as the chair of the clubs committee

- Producing the graduate yearbook for 2015-2016

Director of Communications - Graduate Business Council

MintCopy, Inc.

Mintcopy is a content marketing firm, with clients including MSMEs, Internet marketing professionals, brand consulting firms and companies looking to enhance their Internet marketing strategies.

Responsibilities & Achievements:
- Writing blogs and creating e-mailers for B2B clients from across industries

Content Marketing Intern

Philips Healthcare, Philips Innovation Campus, Bangalore

Philips Healthcare is the world’s most prestigious and largest medical patient monitoring devices company.

Responsibilities and Achievements:
 - Developing core software modules for major medical devices used across health facilities in 100+ countries

Senior Software Engineer

Software Engineer

Philips Healthcare is the world’s most prestigious and largest medical patient monitoring devices company.

Responsibilities & Achievements: 
- Developing scripts to automate the Unit testing process (GUI Automation) for the Nuclear Medicine Applications(NM Apps) team

- Improved the Unit testing process efficiency by 65%

Project Trainee

I'm a marketing and technology graduate and enthusiast with a penchant for and experience in marketing strategy, community management, brand management, market research, consumer insights and cross-functional team collaboration. Looking to change the world, one smile at a time.

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