Push Group

I managed and provided consultancy for 18 advertising accounts on social media platforms such as Meta (Facebook & Instagram), TikTok, Pinterest, and Snapchat during my 3 years as a Paid Social Account Manager at Push. Clients spanned various industries, including human resources, mobile apps, building materials, insurance, watches & jewellery, fashion, retail, and education.

Highlights from this period include:
-	Contributed to a 70% YoY increase in revenue for an 8-figure fashion brand. This involved scaling their 2023 Meta revenue by 124% YoY, increasing ROAS by 75%, and decreasing CPA by 41%. I also doubled their Snapchat ad ROAS and halved the CPA. Additionally, within a year, I increased their TikTok ROAS by 315% and decreased CPA by 75%.
-	Contributed to a 135% YoY increase in revenue for a 7-figure watch & jewelry brand. This involved scaling their 2023 Meta revenue by 63% YoY, increasing ROAS by 94%, and decreasing CPA by 46%.
-	Decreased a HR company's CPA by 67% through weekly UGC-style video testing on Meta and TikTok.
-	Scaled up app installs from Meta by 368% and decreased the cost per app install by 23% for a mobile app within a quarter.
-	Significantly improved lead quality from Meta, scaling up lead volume by 31% while decreasing the cost per lead by 61% for a service company through testing audiences, improving ads’ messaging, and creative.
-	Decreased CPA by 91% for an insurance company's Meta ad account within 1 year & 2 months through continuous campaign, audience, and creative testing.
-	Trained and managed account executives.
-	Supported prospect account audits, cross-selling, and building case studies.

Paid Social Account Manager

I managed 17 advertising accounts on social media platforms such as Meta (Facebook & Instagram) and LinkedIn during my first year at Push. Clients were from a range of industries, including retail, fashion, skincare, education, energy, medical tech, and charity.

Some highlights during this time:
- Played a pivotal role in achieving a remarkable 196% increase in revenue YoY for a fashion brand. This involved scaling up their Meta ad account's spend by 10 times, resulting in a staggering 9.38 times higher ad revenue compared to the previous year.
- Drove a 1,000% increase in Meta ad revenue YoY for a collectible brand within Q4 2020.
- Contributed to a skincare brand's 20% revenue increase YoY through Meta advertising.
- Developed TikTok advertising service for the agency, laying the foundation for acquiring new clients and cross-selling this new service to existing clients.

Paid Social Account Executive

The Growth Hub

- Created social media content, either copy or graphics, to promote The Growth Hub's courses, events, testimonials or blog articles. 
- Created Google Ads campaigns to promote The Growth Hub's courses and events. 
- Supported The Growth Hub's events

Digital Marketing Assistant

Start and Grow Enterprise

- Create content (both copy and images) and schedule posts for social media using Hootsuite
- Create e-newsletter campaign using MailChimp
- Design thumbnail images for SAGE's courses and advertisement using Canva
- Research for the project extension request as well as the social media strategy planning, using Google Analytics and social media analytics tools
- Managing customer relationships with Salesforce
- Support events managing activities (getting potential clients to sign up for newsletters, setting up and clearing out the event, welcoming clients and filing client attendance/feedback)

Marketing and Events Administrator

Target PR

- Prepare coverage cuttings
- Write a press release (published by 2 local digital newspapers)
- Prepare media pack/ forward feature lists of relevant magazines
- Research
- Write photograph guidelines
- Prepare a social media content calendar for a week
- Create social media content and image
- Write an action letter after meetings with clients
- Write a blog post (see link below)

Trainee PR account executive

Generali Vietnam Life Insurance

My team's working attitude and competent performance in the Marketing Planning Project module was the cause for us to be invited by our lecturer (who is now the Head of Marketing of Generali Vietnam) to work in the Marketing team of Generali Vietnam. 
In the time working here, I have:
- Practised a variety of marketing, translating and office tasks
- Contributed to the improvement and the launch of GenVita - Generali Vietnam’s new digital engagement web and app platform by taking charge of the Challenge and Point Redemption functions. Specific tasks and skills that I have practised in this project:
_Designing the user's point redeeming journey 
_Designing the challenges for users based on GenVita's core value pillars and users' insights
_Designing the back-end operation process to serve users' point redemption 
_Building the point mechanism
_Working effectively in project team with members from Distribution Operation Department, IT team and outsourced company to manage and deliver rewarding gifts in a user friendly and efficient, economical way
_Designing the thumbnail images of gifts by using Photoshop CS6
_Practising User Acceptance Test for the demo versions before launch with IT team and PYCO - outsourced tech company who built the web and app for GenVita

 Intern of marketing

Asia Business Construction Co., Ltd.

This is a 25-years-old Vietnamese construction company who takes account for many buildings and hotels in Ho Chi Minh City, Nha Trang, and other provinces. We also produce wooden furniture that were exported to France and the UK. In 3 months working here, I have:  
- Practised several accounting tasks, such as recording and issuing workers' week salary  
- Translated documents and contracts

Intern

Milestones Vietnam

Milestones Vietnam is a market research company, co-founded by professionals and my lecturer (Ms. Huynh Ba Chan Nhu) who taught me Marketing Research module. My English skills and professional learning attitude secured me a short-term contract to work as a translator for Milestones Vietnam. I have: 
- Translated 4 interviews (roughly 1 hour for footage each) from Vietnamese to English in a market research project done for Abbott and Roche Healthcare
- Sorted the data for further analysis

Freelance Translator

UEH professors

- Collected data from booking.com for a research about hotels and resorts in Vietnam.

Data Collector

The Moving Visuals Co Pte Ltd 

(Short term contractor) 
- Translated from Vietnamese to English for a reality shows (a few episodes of "Special Delivery").

(Short term contractor) 
- Translated from Vietnamese to English for a reality show ("Love Market in Sapa").

I'm passionate about fueling business growth through strategic social media advertising. With a focus on platforms like Meta (Facebook & Instagram), TikTok, Pinterest, and Snapchat, I've had the privilege of working with diverse clients across industries such as fashion, watches & jewelry, building materials, human resources, insurance, skincare, education, retail, energy, and mobile app. 

Every industry holds unique challenges and opportunities, and I thrive on crafting tailored solutions that drive real results. Let's connect! I'm eager to engage with fellow industry professionals for mutual growth and knowledge sharing.

Taplio

Suzanne (Nguyên) Lương's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Suzanne (Nguyên) Lương's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Suzanne (Nguyên) Lương's Linkedin Analytics