Migration Institute of Australia

Senior Communications and Engagement Officer

Kiddipedia- Where Parents Go For Their Answers

Authored informative articles offering expert insights on parenting advice, reviews, recipes, and engaging activities. Played a key role in contributing valuable content to the Kiddipedia website, serving as a comprehensive resource for parents. The content covers a wide spectrum, including expert advice, product reviews, enticing recipes, and diverse activities for children.

Contributing Writer

Mummy to Twins Plus One

Founded a thriving parenting blog and flourishing social media communities. Implemented continuous updates to the frontend and backend of the website, showcasing proficiency in WordPress.
Achieved finalist status for two consecutive years in the Fresh Content Awards. Forged a successful partnership with Spriggy, spearheading a compelling campaign that effectively showcased financial literacy for kids.
Created highly popular videos and posts, resulting in a substantial number of customer sign-ups and generating well over $1000 in sales through an affiliate link.
Drove the success of "Mummy to Twins Plus One," a multifaceted blog encompassing parenting insights, twin experiences, singleton adventures, children's topics, current news, lifestyle features, technology tutorials, invaluable tips and tricks, mouthwatering recipes, and engaging giveaways.

CEO/Producer/Blogger

Disability Advocacy NSW

Implemented impactful media campaigns, meticulously crafting a comprehensive social media strategy and content calendar.
Coordinated the planning and scheduling of all content, ensuring a seamless and engaging online presence.
Collaborated closely with team members to produce compelling videos and blog posts, effectively showcasing the capabilities of Disability Advocacy (DA) and elucidating the crucial role of advocates for clients.

Communications & Policy Officer

Angus Knight Group

Directed and managed multifaceted marketing, social media, and communication operations across various businesses within the group.
Formulated and implemented regional campaigns in harmony with global messaging and government department objectives, ensuring alignment with overarching strategies.
Strategically orchestrated both internal and external communications, fostering a cohesive corporate image and identity through precise branding initiatives.
Analysed marketing materials and documents, ensuring brand accuracy, and incorporating trending design elements for maximum impact.
Conducted comprehensive evaluations of program effectiveness, meticulously analysing data to determine return on investment and inform strategic decisions.
Implemented the production of internal communications, including crafting messages for new policies, change communications, monthly EDMs to all staff, and project updates. The open rate for internal emails was over 20%.

Communications Manager - Angus Knight Group

Stay At Home Mum

Produced compelling content encompassing diverse facets of parenting and lifestyle.
Played an integral role in contributing to the Stay at Home Mum website, a dynamic and lighthearted platform tailored for parents.
Developed a rich collection of articles, featuring everything from recipes and parenting hacks to valuable tips, tricks, and current affairs.

Contributing Blogger

Next Step Foundation

Formulated dynamic social media strategies and executed compelling campaigns for all-ability soccer programs.
Established a valuable connection with Disney, securing crucial event support for enhanced success.
Authored daily impactful posts to fortify the corporate presence on Twitter, Facebook, and Instagram.
Engineered and supervised targeted social media campaigns, strategically boosting brand engagement to achieve tangible results.

Marketing Coordinator

One Agency Gympie

Crafted informative and engaging blog posts with a specific focus on real estate and home improvement.
Generated content that actively informs and captivates the audience, contributing valuable insights to the realm of real estate and home enhancement.

ABC SALES & MARKETING

Managed and cultivated all social communities for Mamee Australia, introducing engaging competitions to enhance customer interaction.
Executed daily updates across various social media platforms, significantly elevating the company's online visibility.
Amplified customer engagement through strategic social media initiatives.
Vigilantly monitored the online presence of the company's brand, actively engaging with users to fortify customer relationships.
Conducted in-depth analysis and reporting of social media and online marketing campaign results.
Formulated and executed dynamic social media strategies aligned with overarching business objectives.
Scrutinised the marketing plan and social media strategies, identifying strategic weaknesses and providing recommendations for improvements.

Social Media Community Manager

ABC - Australian Broadcasting Corporation

Aligned responsibilities with the online shop and played a pivotal role in launching the new download portal (https://www.abccommercial.com/shop) at the ABC.
Successfully negotiated rights for the new download portal, showcasing adept skills in managing metadata and cataloguing diverse content.

Content Coordinator

Dedicated Communications and Marketing Strategist | Transformative Branding and Content Architect

A dedicated and seasoned professional with a diverse skill set spanning content creation, communications, product management, marketing, and branding. Seeking an opportunity that leverages my extensive experience and expertise in crafting engaging content, executing robust communication strategies, and
driving brand growth.

Taplio

Suzanne Robinson's Linkedin Analytics

Suzanne Robinson

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