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I've led and executed digital marketing, content design, information architecture, and content strategy for some of the world’s most beloved brands and small businesses: Capital Group, AT&T, Wonderful Company (Fiji Water), Sony, Cisco, Toyota, Hyundai, Intel, MGM Grand, California Psychics, Yahoo!, Scottrade, Loma Linda Medical University, The Hollywood Reporter, and Kwikset. Career Highlights: +Co-created the content strategy department at Publicis Los Angeles. + Provided content strategy offerings and services for AT&T Ad Solutions, Saatchi & Saatchi, Phelps, Brighter Collective, and Single Grain agencies. + Created an enterprise digital asset management migration plan, taxonomy, content structures, and author guides within the DAM for SapientNitro: MGM Grand in three months. + Interpreted and synthesized data architecture and content design for global properties. Spearheaded UX Writing guides and workflows for system integrations within Adobe Experience Manager. +Front page programmer and strategist for the world's largest audience in 2005-2007 at Yahoo! (500K clicks per second, audience of 189mm UVs per month) + CMS migration plan, authoring guides, and content strategy and KPIs of 500 PVs/day to 5K/day within 6 months at a premier entertainment advice site, a $33m business. Recently, I earned my M.A. in Clinical Psychology with an emphasis on Marriage and Family Therapy from Pepperdine University’s Graduate School. I have worked in the field with trauma survivors, war veterans, and suicide survivors. Strengths Finder 2.0: Strategy, Learner, Intellection, Relator, Individualization
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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