Mary Susan (Suz) Murphy's Linkedin Analytics

I am a digital marketing leader with over 25 years of experience in creating performance-driven, digital-first integrated marketing strategies for leading brands in various industries, including healthcare, CPG, food, travel, financial services, retail, not-for-profit, consulting, wellness, and education. My core competencies include digital marketing, content creation, writing, brand development, and ROI optimization. Currently, I am the VP Digital Patient Experience at Parallel ENT & Allergy, a physician-centric practice management organization for private ENT and allergy practices. In this role, I lead the patient engagement and communications, encompassing the development of the martech stack, digital analytics/performance, reputation management, organic and paid search, website development and optimization, patient email, and all marketing. I am fluent in a variety of martech platforms, such as WordPress, HubSpot, Hootsuite, Google Analytics, Shopify, SolutionReach, and more. I am also passionate about breaking down silos and fostering collaboration among teams, as well as mentoring and developing marketing talent.