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-Specializes in developing tailored marketing strategies aligned with organizational visions and goals. -Maximizes brand presence and lead gen across diverse channels: LinkedIn, Twitter, Instagram, Facebook(paid ads and organic), and email. -Orchestrates integrated campaigns, fostering engagement and delivering results. -Develop content strategy and create content that resonates with target audiences throughout the customer journey. -Utilizes analytics and insights to refine strategies and optimize ROI. -Draw from experience managing global marketing programs for Meta, Google, and startups. -A dynamic blend of strategic foresight, analytical acumen, and cross-functional collaboration. Top 3 accomplishments: -Engagement rate soared in LinkedIn past industry competitors by an impressive 602.6%, showcasing the effectiveness of the content strategy in connecting with our target audience. -Experienced a notable increase of 69.2% in follower count on LinkedIn compared to competitors, signifying a growing interest in the company's offerings. -Increased engagement by 227% and account reach by 110% on Instagram. Tools used: HubSpot, Canva, LinkedIn Analytics, Twitter Analytics, Meta Business Suite, Facebook & Instagram Analytics, MailChimp, and Pictory.AI (video creation).
Check out Swapna Jayachandran's verified LinkedIn stats (last 30 days)
Content Inspiration, AI, scheduling, automation, analytics, CRM.
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