Recro

Head of Marketing Operations

MO Pros

Ambassador

Dyte

Consultant

Sprinto

Outplay

Marketing Operations Lead

- A unified systems infrastructure talking to each other which enables automations & activities at scale.

- Set up processes around inbound engine which helped generate a 3X increase in pipeline.

- Sharing insights to drive GTM strategy & growth.

- Set up process for online events which we used to conduct 2 events - Accelerate & Outsell which generated 2K+ registrations.

- Defining the KPIs for marketing & sales functions to measure performance.

- Identifying red flags, gaps & areas to improve on performance marketing to drive more conversions.

- Built the scoring model & analysed the threshold value for good & bad/cold leads.

- Helped improve website performance, organic SERP resulting in more conversions.

Marketing Operations Executive 

Growtomation

Hippo Video: Video CX Platform

- Integrated HubSpot across all the lead gen forms to gain visibility of all leads.

- Setting up Chili Piper to reduce friction & avoid missed bookings.

- Marketing data analysis & fixing attribution issues across systems.

- Setting up outbound engine & enabling ABM campaigns.

- Creating reports & dashboards in HubSpot for both outbound function and inbound

Marketing Operations Specialist

Plivo

- Setting up and migrating the existing system and lead flow into Pardot & SFDC integration.

- Documenting all processes, identifying issues and a process to fix them which includes tracking and attribution fixes.

- Building new dashboards in Salesforce & Google Data Studio.

- Setting up processes for email campaigns including all customer communications.

Marketing Operations

HackerEarth

- Responsible for creating creating processes around entire marketing activities in Hubspot.

- Fixing up old processes and bugs around marketing automation issues.

- Setting up operations engine for demand generation campaigns.

- Predictive modelling using python for traffic analysis from Google Analytics. 

- Creating dashboards in Google Data Studio using different data sources like Hubspot, Google Analytics, CRM, Redash and product data to measure lead generation, tracking marketing ad spends, content performance and drip campaigns. 

- Optimised chatbot to generate 13% of all leads from 2%.

- Ran CRO audits in signup page which improved conversion rate from 7% to 21%. 

- Collaboration across Sales and Product teams for smooth flow of leads and technical changes in the product. Leads handover is within 5min from 2 -3 days.

- Regular reporting to the upper management on marketing performance which helped the teams to understand how marketing is performing.

Business Analyst

Acelin Creations

- Built and maintained one of the best career consultancy firms in UK in Drupal 7.

- Built an automated webinar system in Drupal for an UK consultancy firm that worked with 8500 consultants across 43 countries. 
 
- Custom module development around multiple payment pages and moved to Stripe gateway from Paypal in a tight deadline as their reach is 4.5m+ people with an active community of 130,000+ members. 
 
- Built MAMI Movie Mandi, the first online platform for curated Indian content initiated by Jio MAMI. It is a platform built in Drupal using couple of custom modules and mostly using views and content access contributed modules. 
 
- Developed landing pages and websites for campaigns/promotions of big brands like Forever21, PavilionPune, drink1947, Shaadi Squad, Excel Entertainment, Phantom Films, IIT Bombay and Buildofy.   
 
- Built Wordpress sites for bloggers/influencers like Akancha Srivastava, Anaggh Desai and NGOs like Sharan India and Unltd India, a launchpad for social entrepreneurs. 
 
- Built a module and published in drupal.org - Social Share Statistics which tracks social shares in individual social media channels by the users. 
 
- Provided training to Drupal noobs in Drupal Conference, IIT Bombay.

Senior Web Developer

Marketing Ops Lead @ Outplay | Helps connect marketing strategy to operational improvements

👨‍💻 My 5-year journey in web development paved the way for my adventures in marketing operations.

💡 As a web developer, I came to realize that technology was more than just a tool—it had the power to create real-world impact.

🚀 Marketing operations emerged as my opportunity to wield this technology strategically, solving business problems, and empowering you to succeed.

💼 I joined B2B SaaS, and I worked with companies like HackerEarth, Plivo, Hippo Video, and Outplay. I help fuel their GTM engine by crafting efficient processes, establishing data governance, and generating insightful reports that paved the way forward.

🇮🇳 Now moved to Recro to set up the automation engines to empower Bharat's techies by seamlessly matching them with opportunities from all across the globe.

🤝✨ If you're looking to unravel marketing operations, and discuss its challenges, let's connect and learn together!

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