Self Employed

It started with one wellness founder.

She was brilliant.
Her work was changing lives.
But she was exhausted.

Juggling clients, content, launches — all on her own.
She was spending nearly 6 hours a day just thinking about what to post.

So we sat down and rebuilt everything.

We clarified her voice.

Mapped out content pillars that actually felt like her.
Built a system she could follow in under 30 minutes a day.

The result?
More clarity.
More connection.
20+ hours saved each week.
And a brand that finally felt aligned with who she really was.

Since then, I’ve helped:
→ Wellness CEOs simplify their content process
→ Coaches stay visible without feeling overwhelmed
→ Founders turn their story into strategy

Not with noise.
Not with hacks.
But with calm, clear, consistent branding.

If you’re in the wellness space and your content feels heavy
I can help you build a brand that feels light again.

Freelance Writer & Personal Branding strategist 

Cognizant

Associate

Programmer Analyst 

Programmer Analyst Trainee

DigitalDeepak.com

Digital marketing intern at Digital Deepak

Digital Deepak Intern @pixel track

I Help Wellness Coaches & Founders Amplify your Message with Powerful Engaging Content || Freelance Content writer || LinkedIn Ghostwriter || Mental-health Enthusiast ||PAT - Cognizant

I didn’t plan to work in personal branding.

But after watching wellness founders, coaches, and CEOs burn out trying to “do it all,” I knew I had to step in.

They had the passion.
They had the message.
But content? It became a burden.

Posting every day.
Trying to be everywhere.
Speaking, but not always being heard.

That’s where I come in.

I help wellness-led founders, coaches, and CEOs simplify personal branding.

We strip it back to what works:
Your story.
Your values.
Your real voice.

Then we build a system around it
So you stop chasing content
And start creating with calm and clarity.

On average, my clients save 20+ hours every week.
That’s time they spend on rest, strategy, and actual impact.

Because your brand should grow without draining you.
Your content should connect without costing your energy.

If you’re showing up for others
Let me help you show up for yourself, too.

Let’s build your brand without burnout.

One of the questions I get asked the most:
“How can I make my personal brand stand out?”

One of my favourite answers:
“By actually showing up as YOU.”

When I first started writing online, I thought I needed all the tricks.
The perfect hook.
The trending format.
The strategy that “guarantees” engagement.

But every time I hid behind tips or copied what worked for someone else…
I felt more disconnected.

It’s the same way people treat wellness.
Looking for shortcuts.
A quick fix.
A secret hack that makes it easy.

But whether it’s building a healthier body or building a personal brand, the truth is simple:

→ You get better by practicing.
→ You get remembered by showing up.
→ You build trust by being consistent.

It doesn’t mean posting every single day.
It doesn’t mean you need a viral moment.
It means picking one thing you can do consistently and letting it build over time.

Like moving your body daily makes wellness sustainable,
writing your stories weekly makes your brand sustainable.

With every post, you get clearer.
With every story, you get braver.
With every conversation, you feel more like yourself.

So if you want your brand to stand out?
Practice showing up as you.

Because when you give your audience the real you, they know exactly what to do.

Swathi Kategaru

I help wellness-led founders, coaches, and CEOs simplify personal branding. || Helping you escape content burnout & save 20hrs/week to build your niche Authority ||

I built my LinkedIn presence from scratch.

No big following.
No content team.
No polished strategy.

Just me, my laptop, and the thought:
“What if I shared what I’ve learned along the way?”

At first, it felt clumsy.
Some posts didn’t land.
Some days I stared at a blank screen, wondering if my voice even mattered.

But here’s what shifted everything:
I stopped trying to sound like everyone else.
I stopped chasing “perfect.”
I started writing like I would in a real conversation.

And slowly, things began to change.

→ People started replying with, “This is exactly what I needed today.”
→ Conversations turned into meaningful connections.
→ Opportunities found me.

It didn’t happen overnight.
It happened one post, one story, one connection at a time.

What I’ve learned is this:
Personal branding isn’t about being polished.
It’s about being present.
It’s about showing up, even when it feels messy.

If you’re waiting until you feel “ready” to share your story… you’ll be waiting forever.

Start with where you are.
Start with what you know today.
Start before it feels comfortable.

Because your voice just as it is - is enough.

And the more you use it, the more natural it becomes.
Like building muscle. Like learning a new language. Like practicing anything meaningful.

The truth is - the right people don’t need you to be perfect.
They just need you to be real.

One small mindset shift gave my client more engagement than 30 “tips” posts combined.

She was drained. Posting tip after tip, trying carousels, timing hacks and nothing landed. It felt like she's talking to a wall.

So I asked her to try something different:
👉 Stop writing for “everyone.” Write for one person a real client she knows.

Not a crowd. Not an “audience.” Just one person with one real problem.

She hesitated. “But isn’t that too small?”
I told her: “No. That’s what makes it powerful. Tell a true story.”

So we wrote one post.

It went like this:

Start with the costly mistake her client was making.

Share the moment she noticed it was happening.

Talk about what hadn’t worked before.
Explain the simple change that finally worked.
Show the real result her client got.
End with a question.

That one story did what 30 “5 tips to do X” posts never did. It got people to stop, read, comment, and reach out.

Here’s why it worked:
✔ People care about stories, not bullet points.
✔ When you write to one person, it feels human.
✔ ️When you show the before/after, people see themselves in it.

How you can try this:

1. Pick one client you’ve helped.
2. Share the mistake they were making.
3. Share what shifted.
4. Share the result.
5. End with a question.

That’s it. A simple story beats endless tips. Every time.

If you’re tired of tips that go nowhere and want to tell stories that bring real conversations, DM me the word STORY.

What’s one story from your work that more people need to hear?

If you still think personal branding is just “posting online”… you’re missing the point.

Building a personal brand takes work.
It takes clarity on who you are.
Consistency in showing up.
Stories that let people see the real you.
And the courage to stop hiding behind generic content.

It’s not about pretty posts.
It’s about trust, credibility, and being remembered.
It’s the foundation that makes every part of business easier - pitching, selling, partnering, leading.

The problem? Too many founders treat it like a side project.
They post only when they “have time.”
They stay surface-level.
And then wonder why nothing moves.

But here’s the truth:
Your personal brand is where strangers decide if they believe you.
It’s where trust is built long before a single sales call.
It’s where opportunities find you, instead of you chasing them.

Ignoring it doesn’t save you time.
It just keeps you invisible.

And I get it - building a brand takes energy, intention, and consistency.
If you don’t have the time to do it yourself?
Hire someone who can help you build it right.

Because personal branding isn’t optional anymore.
It’s the difference between being seen as another business…
or being remembered as the leader in your space.

I’m tired of seeing the same tips over and over on LinkedIn.

“Post more.”
“Share value.”
“Be consistent.”

A wellness founder told me recently:
“I’ve tried all that… and I still feel invisible.”

Here’s the truth - posting more won’t fix invisibility.
What will? Clarity.

Here’s how we worked on her brand:

1. We dug into her WHY
↳ Not a fancy mission line.
↳ But the real reason she left her job after burnout.
↳ Why wellness wasn’t a career move, it was survival.

2. We got clear on her WHO
↳ She wasn’t talking to “everyone.”
↳ She was talking to tired executives who were barely holding it together.
When she spoke to them directly, things started to land.

3. We pulled out her story
↳ She had hidden the part about her own struggle with anxiety.
↳ But that was the story people connected with most.
It showed she wasn’t just teaching. She understood.

4. We defined what she stood for
↳ Not random wellness tips.
↳ But three things: presence, simplicity, recovery.
Now every post connects back to these.

5. We gave her clear topics
↳ Her journey (messy, honest).
↳ Simple tools her clients could use.
↳ Bigger talks on how work and wellness connect.

In weeks, she went from “I don’t know what to post”
to having people DM her saying, “I feel like you’re speaking to me.”

Not because she posted more.
Because she posted with clarity.

Most founders miss this:
It’s not about shouting louder.
It’s about making sure the right people actually hear you.

If you’re tired of feeling invisible here…
DM me “CLARITY.”
Let’s make your brand one people remember.

This small shift made LinkedIn lighter for me.

For the longest time, LinkedIn felt like another item on my endless to-do list.
Post more. Be louder. Keep up.

And instead of enjoying it, I started to feel stressed every time I opened the app.

Here’s what changed everything:

→ Instead of seeing peers as competition, I studied why their posts worked.
Not to copy, but to learn. What made people stop scrolling? What stories pulled me in?

→ Instead of throwing ideas everywhere, I built a simple system.
Now, every post I write comes from one place. Clear. Collected. Less noise in my head.

→ Instead of forcing myself to post daily, I share 3x a week.
That leaves me space to breathe. To respond to comments. To actually talk with people after I hit “post.”

→ Instead of chasing what’s trending - AI posts, auto-comments, growth hacks, I do what works for me.
Because at the end of the day, I don’t want to look like a robot.
I want to sound like me.

This shift made LinkedIn fun again.
Not a race. Not a chore. Just a place to share, connect, and build real conversations.

And here’s the truth I’ve learned the hard way:
If it’s not fun, you won’t stick with it.
But if you build it in a way that feels light, you’ll last and that’s where results come from.

So if LinkedIn feels heavy for you right now, maybe the answer isn’t posting more.
Maybe it’s slowing down, finding your rhythm, and letting it be simple.

Happy Friday! 
Here’s your reminder to do what works for you,  not what the algorithm says

If you’re a busy wellness founder… here’s how to create content.

Most founders I speak with tell me the same thing:
“I know I should be posting… but between running the business, client work, and a hundred other tasks, where do I even start?”

Here’s what works (without burning yourself out):

1. Know who you’re writing for
Not “everyone who cares about health.”
Write like you’re speaking to one dream client.
If you’re helping stressed CEOs sleep better , write for them.

2. Collect ideas daily
Don’t sit waiting for inspiration.
Every client conversation, every question, every win = a post idea.
Write them down in one doc.

3. Use simple formats
Stop overthinking.
Your posts can be as simple as:

“Here’s what I learned from a client this week”

“One mistake most people make with X”

“A small shift that changes everything in Y”

4. Batch once a week
Take 1–2 hours.
Write 3 posts at once.
Now you’ve got content for the week without last-minute panic.

5. Spend more time connecting than posting
Content gets people to notice you.
But conversations turn them into clients.
Block 30 mins to reply to comments and DM people who engage.

That’s it.
No fancy tools.
No overthinking.
Just a simple rhythm you can actually stick to.

And if you don’t have the time to do this all… you can hire me. Simple as that.

P.S: What’s your biggest struggle when it comes to creating content?

Nobody told you this about personal branding.

It’s not the strategy that breaks most founders.
It’s the silence.

The silence that comes when you show up and don’t get the likes.
The silence when your peers don’t “get” what you’re saying.
The silence of wondering if anyone’s even listening.

That’s what makes most people quit.

But here’s the truth nobody told you:
Building a brand isn’t about the noise you get back.
It’s about the trust you’re quietly building with people watching in the background.

The investor who’s been reading your posts for 6 months.
The client who never commented but books a call one day.
The partner who says, “I feel like I already know you.”

That’s what your brand is doing when you think it isn’t working.

So if you’re in the silence right now… don’t stop.
That silence is where your authority is being built.
It’s where your future clients are making decisions about you.

Personal branding works, but not in the instant, dopamine-hit way we’ve been taught to expect.
It works in the consistent, compound way that builds careers and companies.

👉 Nobody told you this about personal branding.
So now you know.

Navratri, one of the biggest festivals we celebrate, and every year it reminds me to embrace my femininity.

This week, I slowed down to celebrate it fully.

I witnessed the Devi in her many avatars.
I joined in chanting Lalita Sahasranama, each name a reminder of her power.
One day we prepared sweets that carried warmth,
the next, a feast of spices that brought laughter around the table.

But beyond the rituals and food, Navratri always carries a deeper meaning for me.

An invitation to connect with the Divine Feminine.
To honor the Shakti within all of us, the resilience, creativity, and softness that shape how we live and lead.

This festival always brings me back to balance:

to pause the rush of work..
to celebrate with family,
to slow down and feel joy in the moment.

✨ Wishing you all a Navratri filled with light, joy, and the spirit of Shakti.

P.S: How are you celebrating this Navratri?

A while ago, one of my clients shared something she’d never said out loud, not even to her team.

She said,

> “I help people heal. I teach rest. But I haven’t taken a single slow breath in weeks.”

She wasn’t talking about sales or visibility.
She was talking about herself.

She had been posting consistently - tips, routines, lessons & everything that “should” work.

And one day, her content felt heavy.
She felt disconnected from her own message.

One night, after a long conversation, I asked her to write about that exact feeling.
Not as advice.
Not as content.
Just as her truth.

She wrote about how she’d built a brand around helping others find balance 
while secretly running on caffeine and survival mode.

She wrote about how “wellness” had become another checklist.
How she missed feeling alive in the quiet moments.
And how she was learning to be okay with not being okay.

The next day, she almost didn’t post it.
She said,

> “It’s too raw. I sound weak.”
But she posted anyway.

And here’s what no one talks about 
that one “too raw” post didn’t just get her engagement.
It got her understanding.

Her comments weren’t about “great content.”
They were people whispering,

“This is me.”
“Thank you for saying what we all feel but don’t admit.”

That post reached her ideal clients, not because of reach, but because it felt real.
And for the first time, her brand didn’t just look human - it was human.

That’s what I wish more founders understood:
You don’t need another content trick.
You need honesty.

Because people can spot forced positivity from miles away 
but they lean in when you tell the truth.

So, if you’re a wellness founder trying to sound “perfect” online 
start with what’s true, even if it’s messy.
That’s what builds connection. That’s what builds trust.

And if writing that truth feels too heavy to do alone 
That's what I help you with.
To bring your real story into your brand.

What’s one story you’ve been afraid to share because it feels “too much”?
Maybe that’s the one that’ll change everything

Lately, I’ve been thinking about the “low seasons.”

The ones where things slow down 
projects pause, clients go quiet, creativity feels distant.

A year ago, I used to panic when that happened.
I’d open my laptop and start forcing momentum 
posting more, doing more, thinking this slump means I’m failing.

But over time, I’ve realised something different.
Low seasons aren’t the end of momentum.
They’re the pause before a better direction.

Because when things quiet down, you finally start to hear yourself again.

That’s when I noticed:
→ What was truly draining me
→ What no longer felt aligned
→ What I actually wanted to create next

I started journaling more, saying “no” to busywork,
and asking harder questions 
“Is this really where I want to go?”
“Do I still enjoy the version of success I’m chasing?”

And slowly, those low seasons became less about loss,
and more about realignment.

The truth is - growth doesn’t always look like a big win.
Sometimes, it looks like slowing down long enough to see what’s not working.

If you’re in a quiet season right now 
maybe it’s not a setback.
Maybe it’s an invitation to pause, reflect, and pivot.

Because when you come back from it,
you don’t just bounce back 
you shift forward.

Of course, it’s not a one-day shift.
It takes time to reflect, to be honest with yourself,
and to rebuild your rhythm - gently, one day at a time.

Have you ever had a season that forced you to slow down, 
but ended up being exactly what you needed?

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