Swetha Akshita's Linkedin Analytics

Passionate storyteller with a diverse background in History, Literature, Philosophy, and Journalism, I have honed my skills and found my true calling in the dynamic world of Digital Marketing. As the Senior Digital Marketer at Inovar Communications, I spearhead the overall marketing strategy for our renowned magazines: Metal Additive Manufacturing, Powder Metallurgy Review, and PIM International. With a keen eye for detail and a knack for curating compelling online content, I am responsible for driving brand awareness and engaging our target audience through various digital platforms. My expertise lies in: 🚀 Campaign Strategy: Crafting effective marketing campaigns that generate results and drive business growth. 📢 Corporate Communications: Developing clear and impactful messaging to convey the company's vision, values, and key messages to internal and external audiences. 📱 Social Media Management: Harnessing the power of social media to build brand communities, drive engagement, and foster meaningful connections with our audience. 🖋️ Content Building: Creating compelling and informative content that resonates with our target audience and establishes us as industry thought leaders. 🔄 Content Repurposing: Maximizing the reach and impact of content by repurposing it across different platforms and formats. 📈 Google Analytics: Utilizing data-driven insights to measure and optimize marketing efforts, uncover trends, and make informed decisions. 🔍 Search Engine Marketing (SEM): Managing and optimizing paid search campaigns to increase website traffic and drive conversions. 🔎 Search Engine Optimization (SEO): Optimizing website content and structure to improve organic search visibility and drive qualified traffic. 💰 Paid Advertising: Developing and managing paid advertising campaigns across various platforms to reach the target audience and drive conversions. 💻 Website Content & Design: Creating engaging and user-centric website content while ensuring an intuitive and visually appealing user experience. 🔬 Market Research: Conducting thorough market research to identify emerging trends, understand customer needs, and gain a competitive edge. 🌟 Public Relations: Establishing strong relationships with key stakeholders to enhance brand visibility and reputation. Driven by a passion for continuous learning and innovation, I stay ahead of industry trends and leverage new technologies to stay at the forefront of digital marketing strategies. A quote that I live by: Throw kindness around like confetti. 🎊