CARPL.ai

At CARPL.ai, I help fuel the marketing and communications initiatives, driving B2B marketing strategy development, social media management, engaging and informative content creation, and user experience design.

We are on a mission to transform healthcare globally making a real impact on patient lives and democratizing access to AI. I am passionate about revolutionizing healthcare, and I work with the most brilliant people in the industry to make all this happen!

Marketing Associate

2IIM

•	Supervised sales staff of 7; communicated job expectations across cross-functional teams, and provided direction, support, and motivation to meet agreed sales targets and KPI lines.
•	Managed marketing initiatives inclusive of content creation, targeted social media and direct messaging campaigns across Instagram, Facebook, YouTube, LinkedIn, WhatsApp, and Telegram.
•	Directed segmented email campaigns using Zoho Campaigns and Sendy for entire user base (7000+ users) with open rate of 44.83%. 
•	Worked on the College Outreach initiative to drive new market purchases. Conducted seminars and webinars for 4000+ potential users.
•	Formulated and executed the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with cross-functional teams.

Product Manager

• Launched websites for two products: PiVerb Advanced and PiVerb Basics. Experience with user journeys, personas, user experience and product development life cycle.
• Conducted Market Research and created a consumer-centric Positioning Statement for both products. 
• Built wireframes using Figma. 
• Built two end-to-end search engine optimized websites with a comprehensive SEO plan for two products using Mangools and MOZ to deliver an easily accessible consumer experience. 
• Formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with cross-functional teams
• Utilized Zoho Forms to create responsive subscription forms for dynamic Call to Action on webpages. 
• Optimized website metadata including page title, page description and designed open graph images to improve search engine ranking.
• Structured and rendered education content on Learnyst, a comprehensive Learning Management System.
• Utilized Python (Spyder) for trimming and optimizing videos for user consumption.

Marketing Intern

Augmedix

• Worked with Cerner and AllScripts Electronic Health Record Management Systems.
• Functional knowledge of HIPAA and HITECH – healthcare laws and policies.
• 5+ Clients from top healthcare providers: DaVita Kidney Care and Dignity Health.
• Content Management and Development for clients in the Augmedix ecosystem.

Medical Specialist

MBA, Marketing @ IIT Madras. 

I lead marketing and communications initiatives at CARPL.ai, and am passionate about leveraging technology to drive innovation in global healthcare. Skilled in B2B marketing strategy development, social media management, engaging and informative content creation, and user experience design. 

At CARPL.ai we are building the world's first end-to-end platform that empowers healthcare providers to discover, explore, validate and deploy cutting-edge AI solutions into their workflows - making healthcare accessible and affordable around the world!

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