Adobe

Customer Supply Chain and GenStudio for Customer Zero.

Product Manager, Business Capability Design & Delivery, GMO (Contract through TEKsytems)

Walmart

• Oversaw the tech stack for a 300+ person in-house marketing creative studio team in multiple locations. Identified technology solutions to increase team collaboration and efficiency. Analyzed product metrics to make data-driven decisions. Responsible for $2MM annual spend on software and consulting services. Stayed updated on best practices, trends, emerging technologies, and competitive landscape to inform ecosystem strategy. 

• Researched and recommended strategy for GenAI content creation solutions. 

• Developed user stories, gathered requirements, researched solutions, conducted vendor demos and evaluations, assessed risks, gained leadership approval, negotiated contracts, implementation plans, user communications, training, post-launch support, and documentation. Established governance policies to maintain system integrity and promote efficient and standardized ways of working. 

• Collaborated with leadership, consultants, real estate, and global tech teams to develop strategic vision and executional plan for building a new marketing creative studio in LA to increase capabilities, drive efficiencies, and realize savings goal. Provided strategic insights and recommendations for creative production, post-production, infrastructure, operations, resourcing, budgeting, workflows, and tools. Participated in a cross-functional transition team to plan and manage studio relocation logistics. Prepared status reports, summaries, and presentations for executive leadership.

Senior Manager, Marketing Creative Operations - Tools, Innovation & Strategy

• Successfully led the initial Workfront implementation from pilot to MVP, gradually launching across multiple creative workstreams. Conducted discovery sessions and gathered requirements. Proposed architecture, metadata strategy, solutions, and approved the design. Managed consulting team on system configuration, Fusion automations, integrations with AEM and SharePoint, demos, UAT, user training, post-launch and ongoing admin support. Championed the product's value proposition, cultivating high user engagement and adoption throughout the creative team, and marketing and merchant stakeholder teams. Instrumental in establishing Workfront as the project management system of record for the entire Marketing team, with the user base growing from 700 to over 2,500 users. 

• For multiple software products, led vision, strategy, and roadmap, aligning with business objectives, priorities, advocating for user needs, while enabling continuous improvement. Managed security and legal reviews, SSO setup, cloud migration, and integrations. Demonstrated a user-centric approach by understanding user personas and pain points to identify solutions. Developed strong relationships with key stakeholders and users, ensuring a shared understanding of product requirements. Provided expertise, managed expectations, earned trust, and built rapport. Drove change management to ensure smooth rollouts and increased user adoption. 

• Served as Workfront Product Owner, prioritizing features, enhancements, and optimizations in the product backlog based on business value and user impact. Collaborated with scrum master and development team during sprint planning. Provided feedback during sprint demos and oversaw UAT to validate product functionality and ensure high-quality deliverables. Managed product releases and communicated updates to users. Participated in retrospectives, conducted post-release assessments, and gathered feedback for future product enhancements and iterations.

Marketing Creative Operations Manager - Tools, Innovation & Strategy

Project Manager, Facebook, Global Marketing & Sales

SoFi

Managed creative projects across multiple channels including digital, website, email, social, print, OOH, radio, television, events, and experiential, ensuring a smooth end-to-end process for concept development, execution, and delivery.

Creative Services Project Manager

Ubisoft

• For a video game launch, managed the strategy, concept development, execution, and delivery of marketing assets including video trailers, artwork, packaging, retail displays, banner ads, website, social media content, promotional items, and trade and consumer show signage and materials. 
• Created and managed end-to-end project timelines.

Brand Project Manger

FourFifteen Media

• Launched two music and events-focused websites.
• Responsible for overseeing branding, social media strategy, content creation, audience development, affiliate marketing, promotion, ecommerce, and merchandise design.
• Achieved significant website traffic increase, reaching up to 200K page views per month.
• Grew and managed thriving online communities.
• Cultivated and increased member engagement both online and during events.
• Developed, curated, and published engaging content.
• Coordinated and conducted artist interviews.
• Photographed artists and live music events.
• Hosted meet & greets with contest winners and acted as an artist manager at events.

Co-Founder & Publisher

Robert Half

• Oversaw digital and print marketing projects, collaborating with cross-functional teams. Defined project scope, timelines, and tracked marketing campaign statuses across various channels (e.g., print, social media, landing pages, banner ads, email, sales enablement tools, PR, and videos). 
• Partnered with CRM Marketing Manager on the implementation of the marketing automation platform Eloqua from discovery, requirements gathering, UAT, through launch. 
• Conducted surveys, brand audits, and created marketing calendar for change management initiatives

Sr. Marketing Project Manager

• Led the successful rollout of a visual identity refresh across all brands for a Fortune 1000 company with a global presence of over 400 locations.
• Collaborated closely with internal cross-functional teams to define the project scope, establish timelines, oversee deliverables, and monitor progress on updates to a wide range of assets, including print and digital collateral, website, intranet, IT applications, email, social media, mobile app, signage, premiums, trade show booths, stationery, and business cards.

Marketing Project Manager

• Created and executed the strategy for the retailer’s private label packaging process encompassing home, hardlines, entertainment, seasonal, and toy divisions. 
• Managed a team of 14 project managers and contractors in multiple locations, overseeing packaging artwork for ten private label and licensed brands with 18,000 SKUs annually. 
• Partnered with cross-functional teams, including executive leadership, merchandising, product development, brand, global sourcing, creative, legal, and compliance. 
• Successfully led new initiatives to improve speed-to-market, cost savings, and quality improvement. 
• Implemented ProofHQ software (now Workfront Proof) for streamlined packaging proof reviews with suppliers and internal Walmart team.
• On leadership team for internal packaging sustainability value network, ensuring maximum sustainability across all packaging efforts organization-wide

Director, Project Management

• Led packaging artwork execution, managing timelines, risk monitoring, milestone reporting, workload allocation, and status meetings. Reviewed layouts, proofs, and approved final projects. 
• Communicated Brand Guidelines to merchandise suppliers, third-party packaging vendors, and cross-functional teams.  
• Identified solutions to remove bottlenecks, boost efficiency, and manage shifting daily priorities while adhering to tight project timelines.
• Launched new private label brands.

Senior Project Manager, Brand Creative

self-employed

Experience prior to 2008:

* McKinsey & Company - Production Consultant 
* Time Inc. / Business 2.0 - Production Manager
* Dwell - Production Manager
* The Industry Standard - Editorial Production Manager
• Macy's West - Color Analyst
• Bank of America - Production Manager, Creative Services
• Yoga Journal - Production Manager
• Allure , Condé Nast - Photo Department Assistant
• Wallace Church - Marketing Assistant
• J. Walter Thompson Healthcare Group - Administrative Assistant 
• New York Magazine - Photo Department Assistant
• Corporate Art Department, Condé Nast
• Nick & Jane, Feature Film - Prop Master 
• The Rat Girl, 30 Minute Short - Make-up and Wardrobe Assistant
Introduced film at the 2006 Mill Valley Film Festival

Additional Experience

I am passionate about leveraging the power of AI to transform the content supply chain and deliver personalized and engaging customer experiences.

With over 10 years of experience as a PRODUCT MANAGER, PROGRAM MANAGER, and PROJECT MANAGER, I bring an innovative, forward-thinking, and strategy-driven approach to:

• Leading the strategy, planning, and implementation of large-scale SaaS software, integrations, and change management initiatives; focusing on developing processes and tool workflows that achieve increased speed-to-market, cost savings, higher quality standards, process improvement, and high user engagement.
• Aligning goals, priorities, and communication between senior leadership, cross-functional teams, and external partners; fostering seamless execution and consistently driving results.

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