Rheos Nautical Eyewear

Marketing leader of Rheos bringing the company vision and strategy to life. A keen creative eye, ensuring visually compelling and impactful marketing materials. Designed in Charleston, S.C., Rheos Eyewear delivers high performance floating sunglasses for a life spent on the water. 

•  Ensures the brands persona, voice, and aesthetic across all marketing channels.
•  Lead and advise the marketing team, designers, along with vendors to implement on strategies and tactics.
•  Oversee the creative advancement of collateral materials, products, apparel, displays, and other supplementary items.
•  Conceptualizing, managing, and executing local events to foster community engagement and support grassroots efforts.
•  Monitor emerging marketing trends and conduct competitive analyses to ensure our strategies remain up-to-date and aligned with our brand identity.
•  Cultivate strategic alliances with brands, organizations, and individuals to enhance collaborative opportunities and mutual growth.
•  Monitor performance of various digital and sales platforms for D2C & B2B.

Marketing Director

The Kickin'​ Chicken

•  Establish and execute marketing campaigns and initiatives while raising brand awareness.
•  Responsible for the development and management of the corporate annual marketing budget. 
•  Cultivate district partnerships and charitable organizations while broadening community     
   sponsorships.
•  Conceive and implement marketing plans and strategies, new restaurant concepts, reward 
    program incentives, and promotional programs to drive sales and maximum brand impact.
•  Responsible for the planning and directing of all messaging and campaigns of omni-channels to 
    meet objectives including offline collateral, social media, digital advertising, email marketing, and 
    paid search.
•  Management of store media activities and metrics for executive-level reporting; including  
    directives for staff, tracking and analysis of visibility metrics, and summarizing for executive-level 
    consumption
•  Competitor and trend analysis for brand evolution including menu updates, hospitality technology, 
    and brand collateral such as uniforms, tableware, menus, and interior aesthetics.
•  Member of the senior leadership working closely with owners to aid in the overall business and 
   operations of The Kickin’ Chicken restaurants.

Sydney Ferrara Creative Production

•  Client Services and Design Consulting.
•  Create assorted mediums of design including print collateral, websites, business identity systems, 
    promotional items and event production.
•  Brand and identity development, photo re-touch and enhancement, and file prepping for pre-
    press release.
•  Coordinate and organize projects and production processes to ensure completion in a timely and 
   cost-effective manner.
•  Design, produce, and style events, formulate production schedules, facilitate job assignments to  
   crew.

Client List
•  Lexus
•  Samsung	
•  NBC Sports	
•  Herbalife	
•  Hurley
•  BMI
•  Haus of Gaga

Creative Producer

ShipTracks

•  Responsible for planning, development, and organization of all marketing strategies and client  
    communications. 
•  Basic UI/UX design for the new web-based SaaS platform.
•  Developed ShipTracks’ marketing mix and written plans to achieve both customer and internal 
    strategic objectives within the company.
•  Directed and developed creative media, branding, sales promotion and PR strategies to promote 
    revenue growth.
•  Managed and updated website content, and established website SEO.
•  Formulated, directed, and coordinated marketing activities to promote software products 
    enhancing brand awareness.
•  Created Ad copy for various marketing collateral, proposals, press releases, user guides, and 
    software updates.
•  Advised on trends and changes in the marketplace, and the activities of our competitors.

M/Y Lady Caroline LLC

•  Personal Assistant and Liaison with all outside personnel to high level owners.
•  Coordinate and maintain heavy executive, personal and family domestic and international travel. 
•  Researching, scheduling and planning activities for owners and their guests.
•  Company expense management and reconciliation with bookkeeper.
•  Calendar management and constant communication between all levels of the organization.
•  General maintenance of the yachts exterior and interior. 
•  Hiring and oversight of outside vendors and crew.
•  Menu planning for all daily meals on aboard and underway as well as special events and parties.
•  Administrative correspondence with all vendors and current updates of all log books.
•  Tracking and maintaining proper stock levels of interior and exterior yacht supplies.
•  Monitoring of all constant working mechanical systems.
•  Assisting the captain with piloting, navigation, and docking of the vessel.
•  Training new crew members on interior and exterior duties.

Yacht Manager

Animal

•  Client Services
•  Management of the executive producer, creative talent, and client schedules.
•  Logging and maintaining all invoices, job expenses, receipts, and purchase orders.
•  Handling all messenger services, as well as FedEx shipping, receiving and tracking for all jobs.
•  Management and supervision of all office repairs, equipment, phones, electrical, and plumbing.
•  Sustaining stock levels of groceries, beverages, dry goods and office supplies.

Front Office Manager

Highly organized and responsible professional, with a strong foundation in marketing and brand management who has the ability to multitask, manage, and accomplish assigned jobs within a given time frame. An excellent communicator, who has the capacity to successfully function in a fast paced environment with a team or individually. A dedicated and detailed oriented creative marketing director of a multi-unit restaurant operation, experienced in using diverse concepts of innovative marketing strategies, and proficient in various creative and business software.

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