Pacific Edge

Event Coordinating:
- Coordinated 6 major Pacific Edge events, including the annual Business Achievement Awards Gala.
- Managed all aspects of event planning, from timeline development and marketing strategy to ticket/table sales, layout planning, logistics coordination, vendor collaboration, and on-site staff/volunteer coordination.
- Proactively engaged potential donors and vendors, ensuring high satisfaction by fulfilling sponsor obligations.

Social Media & Marketing:
- Oversaw and optimized Pacific Edge social media platforms, creating engaging posts, reels, and captions.
- Collaborated on the production of the 'Women in Business' TV show with HINOW.
- Managed and mentored a team of 5 interns during the 'Girls Got Grit' Summer program.

Graphic Design:
- Designed eye-catching event and email banners, enhancing brand awareness.
- Curated Gala Program Guide design, ensuring all specifications were met.
- Crafted an engaging Gala slideshow viewed by 300 guests.
- Designed ads for clients.
- Formulated sponsor sheets to maximize customer value and drive revenue.

Magazine Production:
- Orchestrated pagination for Pacific Edge magazine's Q1, Q2, and Q3 issues.
- Facilitated communication with featured individuals/groups, ensuring timely receipt of Q&A's and headshots.
- Conducted rigorous proofreading, verifying content accuracy and consistency.
- Collaborated with Editor, Creative Director, and Publisher to finalize the magazine.

Sales/Customer Service:
- Marketed and sold magazine advertisements, showcasing value propositions to potential advertisers.
- Successfully sold event tables.
- Managed communication with clients and sponsors, ensuring needs and expectations were met.
- Conducted outbound calls, fostering business relationships.
- Acted as a representative at local events, contributing to increased brand visibility and networking opportunities.
- Cultivated strong client and vendor relationships, resulting in a high rate of repeat business and loyalty.

Event Coordinator and Social Media/Marketing Manager 

FetchFind

- Curated, scheduled, and posted social media content for Facebook, Twitter, and Instagram accounts to boost visibility and drive subscriptions.
- Improved SEO activity, converted follower leads to subscriptions.
- Acted as the main point of contact for current and prospective subscribers through social media.
- Developed social media strategies, calendars, and campaigns with the CMO.
- Followed up on leads within 24 hours to convert interested parties into subscribers.
- Provided weekly and monthly reports on progress towards KPI objectives.
- Managed and oversaw the private Facebook group.
- Maintained a proactive approach by monitoring performance and making necessary adjustments.

Marketing Coordinator

Kiavi

- Applied understanding of basic marketing principles.
- Developed familiarity with major social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
- Created, proof-read and scheduled 75+ emails in the Marketo program.
- Scheduled 20+ news and press releases in HubSpot.
- Used SproutSocial to retrieve data analytics on a weekly cadence.
- Sourced brokers and added to our database in Salesforce.
- Professionally replied to social media messages.
- Created a social media holiday calendar.
- Assisted in company rebranding from LendingHome to Kiavi.

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