Sydni Williams-Shaw's Linkedin Analytics

After over a decade of working in demand generation, content marketing, and marketing leadership roles in high-growth cybersecurity/SaaS companies, professional services firms and start-ups, I have proven experience building integrated, data-driven marketing strategies and MarTech stacks to drive demand and ultimately enable sales to close deals. I provide project-based and short-term demand generation and integrated marketing services for early-stage and mid-market B2B SaaS companies, specifically cybersecurity. From auditing your current demand generation programs to developing a full strategy and roadmap coupled with execution, I help B2B companies create a scalable demand generation foundation to support growth without the commitment of adding full-time senior headcount. Marketing Expertise: ● Demand Generation ● Digital Marketing ● Field Marketing ● Content Marketing ● Sales & Marketing Alignment ● Marketing Operations Specialties: demand generation, integrated marketing, marketing programs, analytics and campaign measurement, lifecycle marketing, performance marketing, revenue marketing, digital marketing, marketing operations, content marketing, email marketing, partner and channel marketing