Syed Wajeeh Haider

Pattern Technologies

Leading MENA's restaurant technology revolution, taking Pattern from concept to a comprehensive platform serving 300+ brands across 5 markets.

Product & Technology Leadership:
● Built MVP from scratch and architected end-to-end restaurant technology stack
● Spearheaded development of core products:
  - Custom-branded mobile & web ordering platforms
  - AI-driven loyalty and rewards engine
  - Meal subscription management system
  - Fleet management and dispatch solution
● Led integration partnerships with major POS and payment providers across MENA
● Drive product strategy, roadmap, and innovation initiatives

Business & Operations Impact:
● Scaled operations across UAE, KSA, Oman, Qatar, and Africa
● Secured backing from Accelerating Asia, Deosai Ventures, Arbisoft, and Rose Lake Ventures
● Attracted strategic angels from Google, McKinsey, Careem, SWVL, and Kitopi
● Manage key client relationships and ensure successful platform adoption
● Lead business strategy, team development, and market expansion

Team & Client Management:
● Built and lead cross-functional teams across product, engineering, and operations
● Work closely with enterprise clients to understand needs and drive solutions
● Oversee client success, implementation, and support strategies
● Drive design, development, and marketing initiatives
● Foster strong client relationships resulting in high retention rates

Visit thepattern.app to learn more about how we're transforming restaurant technology.

Co-Founder

Pattern Labs

Crafting custom software solutions by becoming trusted technology partners for leading companies across the globe.

Co-Founder & CTO

Dastgyr

I managed the P/L on a national level to develop and implement business growth strategies. Dastgyr raised Pakistan's largest $37mil Series-A round led by VEON and top VCs across the globe.

Strategy Lead

I launched and laid down the foundations of new verticals at Dastgyr contributing towards the mission of disrupting trade in the region across industries.

New Verticals

I built and executed the operations playbook to serve more than 1 million Kiryana shops achieving an order fulfillment reliability of ~ 95% - highest in MENA region across B2B e-commerce platforms.

Operations Lead

I managed the P/L of Dastgyr Lahore to scale the business forming an end-to-end supply chain strategy. Dastgyr raised a Seed round of $3.5 Million led by SOSV and other top VCs.

City Lead

Nestlé

Key Accounts

S&P Global

Quality Assurance

Samad Apparel

Business Strategy Consultant

Co-Founder at Pattern | Empowering Restaurants Through Technology

As Co-Founder at Pattern Technologies, I'm leading the digital transformation of the F&B industry across MENA and Africa.

We empower restaurants to own their digital destiny through sophisticated yet simple technology:
🚀 Custom-branded mobile & web ordering platforms
💎 AI-driven loyalty programs that rival industry giants
📊 Advanced CRM & customer engagement tools
🔄 Seamless integration ecosystem (POS, Payments, Fleet)
📱 Complete ownership of customer data and relationships

What sets us apart:
● Serving 300+ leading brands across UAE, KSA, Oman, Qatar, and Africa
● End-to-end solution reducing dependency on third-party aggregators
● Enterprise-grade technology made accessible for all restaurant sizes
● Local presence with deep understanding of MENA market needs

My mission is to help restaurant brands build direct, lasting relationships with their customers while significantly reducing operational costs and increasing revenue through technology.

Specialties: Restaurant Tech | SaaS | Digital Transformation | Customer Loyalty | Data Analytics | Product Development

Let's connect if you're passionate about:
● Restaurant technology innovation
● Digital transformation in F&B
● Building direct-to-customer channels
● MENA tech ecosystem

Supercharging the F&B industry in Pakistan. 

Pattern has closed a Pre-Seed round led by Deosai VC, Arbisoft, Accelerating Asia, and strategic investors across the globe.

Concluding the week on a high with this great gesture from the team at Elevate Pay (YC W22) 

Pattern Technologies was the early adopter of their USD wallet launched last year, closed due to changing to bank partner, and now we’re back again with early access of their revamped wallet operations. 

All employees at Pattern receive their salaries in USD wallet safeguarding their income from inflation. 

Elevate has been a critical partner to ensure this happens smoothly with their top notch support. 

Thanks 🙏🏻 Hassan Ameer Khalid Keenan

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