&sl • Marketing & Brand Services for Tech

Scale ups & Corporate trust me to help them accelerate international growth, profitably.
How? By combining the power of brand building & sales/performance marketing.

3 objectives I deliver on:
•1• Position brands for international growth
•2• Connect the brand platform with performance marketing/sales, product innovation & employer branding
•3• Lead change in multicultural marketing departments 

Clients:
Tech: Babbel, Blinkist, Papumba, Paired, Lingoda, Talky, Rauva (fintech)
Corporate: Philips, Henkel, Brisa

Interim Marketing & Brand Executive • Consulting • Advisory

Radisson Hotel Group

Head hunted to develop a 5 year turnaround plan for B2C and B2B. Exit due to Covid.

VP Marketing & PR EMEA

Babbel

Built and led the 40+ FTEs in house agency which drove Babbel's transformation from startup to global brand, ready for IPO.

Fast Company's Most Innovative Companies winner in 2016 and 2023

Director, Insights & Brand

Philips

Accelerated growth & profitability through the digital marketing transformation of two Business Groups (Coffee & Consumer Audio)

Global Head of Marketing & Digital (BG Consumer Audio) - Sr Director

Global Head of Marketing & Digital (BG Coffee) - Sr Director

Wieden + Kennedy

Blew up all effectiveness standards through creativity

Account Director

Ogilvy

Group Account Director

BDDP&Fils - Groupe TBWA\France

BBH London

When advertising makes it into popular culture, it's a winner.

Account Manager

Who I am:
Creatively commercial, Culturally agile, Change-driven.
Worked and lived in 7 countries of Europe and Asia

What I do:
Help B2C & B2B scale internationally,
by reconciling brand building and sales/performance marketing.

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