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Tadinee Marsili

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I'm an accomplished product design leader with 24 years of experience in Product Design, UX/UI, and digital transformation helping organizations solve problems and transform products to improve customer experience and business outcomes. I have demonstrated success in delivering results and earning the trust of executives. Accomplishments: • I executed the UX research, delivering influential insights to executives, and shaping decisions and the product roadmap. Recognized company-wide for the new feature launched that helped increase customer acquisition •I led strategy and design for a new feature generating 3.7M in eCommerce sales, boasting a 13% conversion rate and 50% feature adoption, resulting in a promotion to eCommerce Product Manager within a year. •I mentored the design team, fostering a 50% increase in designers' skill development and career growth. • I led a transformative workshop series that enabled customers to identify pain points and generate innovative solutions, leading to a high customer satisfaction rate. • I led the redesign of the Health data reporting dashboard using the Human-Centered Design and the USWD design system to reduce technical debt and improve efficiency. • I was represented in design challenges during business proposal bidding, leading to a project win in 2020. • I implemented the material design system for enterprise web applications as a standard design language to increase the time to market launch. • I led the brand and digital transformation of the eCommerce and the back office application leading to a 200% increase in new user web traffic within a month with a high user satisfaction rate. Skills and Areas of Expertise: Design Leadership, Human-Centered Design, Product Discovery, Digital Transformation, UX research, Workshop facilitation, User Persona, Journey Map, Service Blueprint, Information Architecture, User flow, Wireframe, Prototype, UX/UI design, Responsive Design, Mobile App, Usability testing, A/B testing, Web Analytics, SEO/SEM, e-mail Marketing, Content Strategy, E-commerce, Direct Selling, Healthcare IT, and Data visualization I'm always looking to grow my personal and professional network. Feel free to connect via LinkedIn or contact me directly at [email protected]

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