EPAM Systems

Assignments on largest Swiss banks.
Product: a Pillar 3a solution with focus on ESG / Sustainable investing. Pension solution allowing to keep savings, invest in ETFs and utilize both in hybrid way. 

• Aligned features with product goals, user needs, business objectives to deliver the most value.
• Communicated to the team product goals, value for end-users, so that team understood the impact product has, and stays motivated throughout development & testing phases.
• Was responsible for verification of UI mockups for web application, identified misalignments, edge cases in User Journey, worked with designers to close gaps.
• Created Product documentation, API definition and specifications for Engineering, maintained it by frequent alignment with other pods resolving dependencies and prioritization issues.
• Conducted Product demos for Business, gathered their feedback and addressed concerns.

Credit Suisse. I’ve built FundSearch web-app for investors with focus on ESG Investing; Client Portal for Institutional investors with focus on ESG Investing; Public website (AEM) and its 34 country-versions; 

Led migration from Google Analytics to Adobe Analytics to enhance customer experience, gather product metrics required by business to adjust marketing and product strategy.

• Defined a unified Customer Journey Map for all platforms, Roadmap, Business Canvas. 
• Designed 6+ UI/UX wireframes for different user roles for dashboards in Microsoft Dynamics (CRM) & Power BI.
• Managed requirements, secured go-live sign-offs by business, composed release notes. Supported developers during implementation and QA, Orchestrated SIT & UAT. 
• Created analytical reports for business based on gathered data from all products. 

SEO of bank's website & 35 country-versions.
• Conducted SEO Audit, created development roadmap, prioritized backlog items, built. Results for 6 months: 1.35 M impressions in Switzerland with branded and product queries in EN/DE/FR/IT etc. CTR 1.5% Clicks 20k

Product Management. Banking. ESG compliance and reporting. AI

Baltic IT Solutions OÜ | Berg Digital

•	Researched market, users and competitors. Created product visions, developed MVPs of products from scratch.
•	Created Go to market strategies, launched products around the globe with a focus on customer needs and business values
•	Implemented Behavioral Tracking with Google/Adobe Analytics for mobile, web on all platforms/products
•	Managed project using Agile/Scrum/Design thinking/HADI framework
•	Executed digital marketing automation projects
•	Select contractors and ensure they deliver on time and budget

Achievements:
- more 15 leads with common value 14M CHF (B2B market)
- more 3 573 business leads for e-commerce (B2C market) - more 20M impressions of ads, avg. 4.6% CTR.

Recent assignments: 
● Systemcredit AG — Defined a roadmap, marketing strategy, implemented an architecture for digital marketing automation using Google Marketing Platform, MailChimp and ZohoCRM. Piloted lead generation in Google Ads & LinkedIn. Built capabilities allowed to collect web analytics for Behavioural Tracking in order to improve customer experience, more precisely target all marketing affords, minimize response time, leading to higher satisfaction scores. Acquired 15+ leads with value 14M CHF (B2B).

● Sandermoen Publishing AG — delivered Google Marketing Platform integration project, managing team of 3 IT-specialists, established end-to-end lead tracking, launched multilingual marketing campaigns in Google Search to enable product placement into new markets in the EU.

● greenTEG AG — redesigned website and online shop based on Wordpress CMS + WooCommerce, improved SEO. Managed team of copywriter and full-stack developer during implementation phase.

Partner. Business consulting. Product Management. Marketing Automation. 

Swiss Finance + Technology Association (SFTA)

•	Integrated Google Marketing Platform and Analytics for user behavioral tracking into SFTA website to enhance customer experience and performance of channels.
•	End-to-end planned and executed digital engagement activities to support SFTA events using Google Marketing Platform, budget, partners and subcontractors’ management.
•	Conduced usability audit, created backlog for changes and built them, tested  go life
•	Consulted stakeholders to enhance newsletter management, website development using technical SEO best practices
•	Exceed targets for FinTech+ 2018 conference in Zürich: sold 300+ tickets with price ca. CHF 1000 per ticket, engaged 25 exhibitors and 30 speakers from 10 countries

Senior Project Manager

Admiral Markets Group

Project: TraderRoom app MVP development and Metatrader app localization

Responsibilities:
As a Project Manager, I was leading a cross-cultural distributed team (designers, copywriters, testers, developers, ~10 FTEs) that localized and launched Metatrader application and related web-sites into 21 languages in 30 countries in EU and APAC.

As a Product Manager, I conducted user research, led the prototyping and hypothesis testing, created and prioritized the backlog according user needs, conducted usability testing. MVP was presented to the Executive Board and secured a budget for further development.

As a Product Marketing Manager, I developed Go-to-Market strategy that acquired 100 new users/day during 6 months of MVP piloting;

I introduced & integrated user analytics tools to track and understand user interactions and behavior across all my portfolio of applications and websites.

Tools and Technologies: Jira, Confluence, Marketo, KissMetrics, Balsamiq, Agile/Scrum, Axure RP - UX Prototypes, Segment, Tableau etc.

Global Project Manager

Microsoft

•	Accountable for co-marketing budgets and activities with major technology vendors to introduce new products (e.g.  MS Dynamics CRM) to the CIS market
•	Organized pre-sale conferences and product demos for 100+ participants, + webinars, business breakfasts
•	Pitching on stage directly to C-level executives (CTO, CIO, CISO, CFO) of large (1000+ employees) enterprises
•	Prepared responses to RFP/RFI/RFQ, supported sales pipeline, reported and forecasted on sales plans
•	Managed an internal team and external contractors, supervised work of creative agencies, conducted tenders and procurements for venue selection, development of websites, marketing materials, swag
•	Direct outcome of my campaigns resulted in an annual revenue increase in $3M

Lead Product Marketing Manager

Open Priority VC Fund

Venture Capital fund "Open Priority" invested into "Oh, My Guide!" — an offline travel service for individual tourists with a real time object recognition technology. iOS & Android app allow to navigate through the city using offline maps and provides tourists with useful and fascinating information about architecture objects and landmarks, that are recognized in real-time by taken photos.

•	Created a product vision, conducted market research and user research, created a roadmap, backlog for iOs and Android platforms, built, tested --> go life
•	Designed high-fidelity UX prototypes
•	Implemented user behavioral tracking with Google Analytics
•	Raised seed investments with alpha version of the product and won a trip to a Spanish startup accelerator where together with a team of engineers we built an MVP of the mobile app for independent travelers
•	Planned and executed all digital engagement activities to promote apps. My campaign that attracted 10 000+ users on iOS and Android from 70 countries who visited Malaga region during the holiday season 2012

Head of Product and Marketing

Demand generation & Customer engagement. Product Management. Banking

My passion is bridging the gap between people and technology. As a digital native, I excel at finding common ground between professionals engaged on both sides throughout entire product lifecycle with focus on customers needs and business value.

During my 13+ years of experience in product engineering & project management, I have successfully delivered digital products around the globe from conception to launch, specializing in Financial Services industry. I am hands-on with variety of user Behavioural Tracking (Analytics), Generative AI, Go to market strategies and UX design tools.

An early bird by nature, I enjoy getting things done on time, applying Agile principles, using Scrum or SAFe framework and Design Thinking approach. 

Awarded certifications:
* Investment Foundations certificate by CFA Institute
* Azure Fundamentals certification by Microsoft 
* SAFe 5 Agilist certification by Scaled Agile
* Scrum Product Owner certification by Scrum.org
* Agile Project Manager certification by IAPM 
* Google Analytics Individual Qualification

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