Mahindra Last Mile Mobility

Leading complete Digital Marketing & CRM solutions in-line with overall Marketing & Business Objectives

Developing Paid, Social, SEO, Organic, Direct, etc channels and strategies 

Aligning call center, sales team and all other closure channels and optimizing basis feedback 

Building EBTR funnels for optimum measurement & execution 

Building strategies with Sales team, Retail Finance and Dealerships to drive final conversion 

Visiting on-ground markets across India, to understand customer needs and building need, finance, competitor based communications

Lead - Digital Marketing and CRM 

HDFC Bank

Responsible for developing and executing Digital Marketing Plan in line with overall Marketing & Business Objectives

Optimizing digital channels with strategic planning and regularly monitoring to get quality leads effecting overall Cost per Acquisition

Building lead fulfillment processes and channels

Process oriented approach towards POs, organizing monthly review meetings, publishing reports and updating invoices

Strong domain knowledge in managing Google Ads, Dispay, Programmatic, Adobe Audience Manager, Adobe Target, Facebook Ads, YouTube

Strong analytical & creative ability to evaluate end-to-end customer experience across multiple channels and
customer touch points

Ensuring end to end tracking

Sr. Digital Marketing Manager

Loylty Rewardz Mngt Pvt Ltd

•	Managing and leading digital media strategies
•	Building innovative media solutions involving integrated strategies
•	Planning, conceptualizing and executing complete media planning across various including Search, 
        Display, Mobile and Social Media
•	Conceptualizing & implementing cognitive marketing strategies to enhance user experience 
        across the entire customer life cycle and build customer loyalty

Account Lead

Interactive Avenues

o	Managing and leading entire digital media strategies for brands like Times Now, HDFC Life, Hi-Care, Viu App, Maybank, Tata Homes to name a few.
o	Handling complete SEM activities for UM Singapore – IPG Mediabrands.
o	Responsible for planning, conceptualizing and executing complete media planning across various including Search, Display, Mobile and Social Media
o	Responsibilities include monitoring performance on regular basis along with reporting to and building innovative media solutions involving integrated strategies
o	Overall managing all the digital aspects SEM, Marin, Facebook Paid advertising, Google Analytics & Mobile App Marketing
o	 To positively impact the bottom line of each business vertical through digital channels

Assitant Account Manager

ReachLocal Services India

o	Develop, implement and maintain paid search strategies and recommendations.
o	Devise and implement of SEM plans on the client’s campaigns to drive maximum ROI.
o	Conduct regular coaching for team members, helping them to develop their capacity to create    new possibilities.
o	Effective Monitoring of the Key Accounts to deliver Optimize Results.
o	Retention of client advertising accounts through active campaign management and execution of consistent client focus.
o	Continual changes in the campaign performance to ensure that the important factors like CTR, CPC, CPL and others are within the expected range per client requirements.
o	Recommending solutions to build conversion friendly websites.

Sr. SEM Analyst

Logicserve

o	To manage the allotted list of clients daily by observing the performance reports of the campaign.
o	Keep the client updated about the performance of the campaign by continual meeting and presentation per the requirement.
o	Provide Campaign Reports & Analysis to the client on a daily/weekly and monthly basis per the client preference
o	Cross-selling and Up-selling of other products to clients to provide more effective service
o	Own, manage, and optimize all Search & Display campaigns across Google Adwords, Yahoo | Bing & other networks.
o	Incorporating constantly evolving technologies, interacting with the publisher to achieve the campaign objectives.
o	Manage the allotted list of clients daily by observing the performance reports of the campaign for clients.
o	Building rapport & Developing relationships with clients.

Executive - SEM

10+ years of experience in Digital Space

Provide support to the team in order to meet & exceed agreed performance objectives.

Worked across Travel, BFSI, E-Commerce, Real Estate, Entertainment, etc categories for Clients based in Singapore, United States, United Kingdom, India & Australia

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