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Bringing over 15 years of expertise in market research and strategic consulting, I help businesses achieve sustainable brand and product growth through the power of data and consumer insights. My mission is to inspire growth by uncovering actionable insights, collaborating with cross-functional teams, and delivering compelling data-driven stories with a sustainability lens. I specialize in translating complex data into clear narratives for clients across FMCG, Tech, Energy, and other industries. I'm passionate about staying curious, building relationships, and developing creative solutions that balance business goals with long-term growth and positive environmental and social impact. Key Strengths: - Client Relationship Management - Building long-lasting client partnerships by addressing their challenges, providing expert advice, and delivering solutions that improve return. - Consumer & Market Knowledge - Understanding consumer behaviors and cultural influences through qualitative and quantitative research methods. - Brand Strategy & Sustainable Growth - Collaborating with stakeholders to develop branding, product, and marketing plans backed by data that grow revenue, market share, and have environmental/social impact. - Data Analysis & Insight Generation - Leading teams to gather and analyse data, uncovering powerful, commercially-relevant insights. For brands and businesses: Let's connect to discuss insight-driven strategies for your brand's growth. For individuals: Follow for tips on authentic personal branding for introverts.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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