Tamara Urukalo's Linkedin Analytics

I am a strategic marketer that thrives on bold, creative execution. A relentless focus on the consumer, a passion for creative storytelling and a strive to always make the complex simple has, together with my ability to engage people with a clear vision, proven successful. With a 15+ year career dedicated to building global brands that both resonate with consumers and drive substantial commercial success I know the power of brands that connect authentically with their audiences. I have led highly motivated high-performing teams, re-engineered brands, turned around sales and developed and implemented numerous brand strategies and initiatives across the globe. Successfully collaborated with teams and stakeholders across geographies, levels and functions. My knack for diving deep into consumer psychology enables me to craft brand narratives and consumer experiences that resonate. I lead by example, creating positive and inclusive environments that fuel creativity and innovation. And I firmly believe collaboration to be the best way to reach maximum impact. I am always moving forward and have taken on challenges across a range of contexts, from global corporations within consumer goods to agile tech start-ups. My true element lies within ambitious, diverse and progressive team contexts. I want to use my skills to make a positive difference together with like-minded people. WHAT I AM GOOD AT ➤ Crafting brand stories that capture a brand’s essence, resonate with consumers and lead to business growth. ➤ Making brands come to life with powerful brand presences through compelling design, storytelling, and tone of voice. ➤ Fostering consumer-centric, creative and agile cultures through inspiring leadership. ➤ Growing people and building high-performing teams. ➤ Making the complex simple. Strong communicator and relationship builder. I AM ALSO ➤ Fearless and positive. ➤ Highly analytical with strong ability to connect the dots. ➤ Data-driven with a creative mindset. ➤ Progressive and pragmatic. WHAT OTHERS HAVE SAID “Very strong marketer. Strategic and a doer, authentic, progressive and assertive leader, strong people relationship skills. Delivery oriented. Advances her team.” “Tamara builds trust and cares about the team. She is honest, inclusive, and pragmatic” “Tamara is highly collaborative, across teams and countries. Positive, with high energy.” “You are one of the main culture bearers of the marketing organization.”