Tamon George, MBA's Linkedin Analytics

I’m obsessed with storytelling. Inclusive stories. Necessary stories. NOW stories. Stories of great cultural consequence once undiscovered that now guide the narrative for brands like Google and Under Armour. As the co-founder and CEO of a culture-focused agency, I’ve led content campaigns for global brands that have reverberated with millions and helped brands speak in pivotal cultural moments with authenticity and impact. By navigating at the forefront of cultural storytelling, Creative Theory Agency has shifted the idea of culture from a corporate operational obsession to a digital manifestation with the power to engage community and commerce. CTA sits at the intersection of inclusive storytelling and big ideas. We’ve won awards, yes, but our global brand campaigns, research, and creative strategies couple community and culture to the ecosystem of commerce and economic opportunity. After completing my MBA, I honed my digital skills by completing certifications in digital strategy at Harvard and Dartmouth. As part of the creative community in D.C., my co-founder, Gary Williams, Jr., and I discovered that brands didn’t speak the language of culture and community like we do. And because we’ve seen the power of brands in creating a more equitable world, we help them find their voice and speak in pivotal moments with authenticity and impact As we continue to grow and create at CTA, I hope to continue to feed my obsession for stories and brand experiences that stand with and for audiences that need to be heard. [email protected]