Ouii

Growth Marketing Lead

Blink Co Technologies

- Leading the performance marketing, creative direction and OOH campaigns for brands like Nandos Qatar, Brim Burgers, Big Bird Foods, Karachi Hot & Spicy, Ginyaki, Ouii, Delish Pizza Bar and other big brands across Pakistan, KSA & Qatar.

Performance Marketing Lead

LAAM

- Executed high-performing paid marketing campaigns across Meta, TikTok, Google Ads driving 33% revenue in user acquisition
- Led the development and implementation of monthly marketing strategies that maximized ROI, slashing customer acquisition costs (CAC) from 17.5 PKR to 11.69 PKR
- Developed and implemented data-driven CRM strategies to optimize user lifecycles, resulting in a apprx. 2 million monthly revenue uplift 
- Managed daily budgets and targeted objectives like installs, acquisition, retention, reactivation, and conversions across paid channels
- Optimized Life Cycle Marketing journeys and developed lookalike strategies to identify high-value user segments for targeted CRM communication
- A/B tested and optimized send and open rates for CRM communications, leading to improved user engagement
- Optimized end-to-end new user journeys through paid channels to achieve best-in-class ROAS and CPAs
- Analyzed data from social media platforms, Shopify, and Google Analytics (GA4) to identify relevant user segments, develop targeted campaigns, and optimize performance
- Built custom weekly and monthly reports for all managed paid channels, providing actionable insights to leadership
- Presented key performance indicators (KPIs) and test results to stakeholders, driving data-driven decision making

Performance Marketing Associate 

VOLTRO by Falkenherz

- Develop and execute marketing campaigns across multiple social media platforms (Facebook, TikTok, LinkedIn, Instagram) to increase brand awareness, generate leads, and drive sales.
- Create high-performance paid ads that target the right audience and deliver results.
- Strategize and manage the marketing budget.
- Conduct competitor analysis and market research to stay ahead of the curve and identify new opportunities.
- Manage client relationships and provide monthly reporting calls.
- Analyze key performance indicators (KPIs) and develop strategies to improve results.
- Manage influencer marketing campaigns and organic social media channels.

Digital Marketing Executive

Analytical minded individual with an understanding for the modern tools and technologies, interested in full time opportunities that will allow me to grow and merge digital marketing concepts with fashion, food and tech. building notions.  

Email: Syeda.abedi1@gmail.com 



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Syeda Tamseel Zahra Abedi's Linkedin Analytics

Syeda Tamseel Zahra Abedi

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Syeda Tamseel Zahra Abedi's Linkedin Analytics