Tania Chakraborti's Linkedin Analytics

Hello! I’m Tania and I’ve worked across brand, content, demand gen and growth to deliver exciting campaigns in the startup space 👋 I'm a data-driven strategist who’s obsessed with scale-up environments because no two days are the same and you can really make an impact with every campaign, idea and initiative. But I found my way to startup and tech marketing rather unconventionally… Covering breaking news stories, reporting freelance and interviewing media personalities early in my career has meant I’ve always been interested in how to tell the best story. 🔍 But even in the B2B space, marketing complex tech products, or multi-buyer environments, there’s always an angle or story that will resonate. And I absolutely love finding it. Whether that’s in developing brand positioning, content interviews, positioning PR and ads strategy, or in my approach to building internal data stories to optimise campaigns. Some things i’m proud of in my career so far: - Co-founded the music interview site Run That Again, and scaled it with a team to 30,000 visitors in the first year, through organic interviews with rising talent (Emeli Sandé, Noah Kahan) - Set up and implemented Metrikus’s first ever lead scoring system to qualify quality leads quickly for sales 📊 - Managed our paid ads strategy, leading to us being listed in Top 1% of LinkedIn Advertisers in our segment in Q1 2024 - Managed a team of 8 content writers at Floww to deliver sticky web content that drove brand awareness and page traffic (189% increase in the first 2 months of launching the new site) - Developed the product marketing positioning and marketing launch for a new Fincrime product 📈 - Named Commended in the Orwell Society Dystopian Fiction Prize in 2020 ✍️