Tania Amar's Linkedin Analytics

Do you know what StoryTelling is all about and how it helps grow your Business? 🎉 ✨You’re at the right place to find out! My passion is about demonstrating the strategic value of powerful narratives to generate business growth. That’s right, not only do I help create outstanding stories, but I also transform these stories into sales. I call it 🚀 StorySelling. 💥 A tight integration between the disciplines of #StoryTelling and #StorySelling is crucial to deliver business results. This is the very unique value we bring to CXP Consulting customers in Israel and internationally. I have seen too many marketing messages getting “lost in translation” when reaching the sales teams, so I ensure that both disciplines understand each other and interact effectively. My observation after serving dozens of small to large tech companies is that almost systematically there is a significant gap between companies’ strengths and their market perception. This prevents too many companies from performing at their best, exploiting and monetizing their market value. I find it very frustrating! How did it start? I was born and raised in Paris, but it’s in Tel Aviv, at the heart of the “Startup Nation”, that I established my consulting practice for tech entrepreneurs and innovation leaders. ✅In 2016, after an extensive corporate career of more than 20 years as the CMO of global multibillion-dollar high-tech corporations - such as Click Software (acquired by Salesforce for $1.5 billion), Jerusalem Venture Partners (managing above $1.5 billion of funding), and NICE Systems (the #1 high-tech company in Israel, valued at $17 billion) - I felt that I would have a much bigger impact on the tech industry if I could expand my reach to a broader scope of start-ups and scale-ups. ⭐️That’s how CXP Consulting was born.⭐️ ⏩️At CXP Consulting, we empower tech entrepreneurs and CEOs to build their differentiated, value-based stories and transform their stories into sales. ➡️If you feel you deserve a much-improved market recognition (as most of us do!) and are looking to bridge the perception gap, let’s grab a (Virtual) coffee together ☕