ECCO

Head of Marketing Central

Strategic Marketing: Proven ability to develop and execute comprehensive marketing strategies that drive revenue growth and market share expansion.
Brand Development: Successfully transformed brand identities, increasing recognition and customer trust.
Team Leadership: Skilled at fostering cross-functional collaboration and innovation, resulting in achievement of key performance indicators.

Global Senior Marketing Transformation Lead

LES RATONS GUINCHEURS

Successfully co-founded and served as the CMO of Les Ratons Guincheurs, driving brand growth and recognition.

Strategic Advisor

The Social Chain AG

Digital Marketing: Proficient in leveraging digital channels to optimize customer engagement and increase conversions.
Fashion & Lifestyle Expertise: A dedicated marketeer with an in-depth understanding of the Fashion & Lifestyle Industry's dynamics and trends.
Sustainable Mindset: Committed to integrating sustainability into marketing strategies, reflecting my personal and professional values.

Country Marketing Manager

adidas Group

Steer global B2B and B2C assets and ensure deadlines and targets are successfully
achieved through milestone calendar for Sell In/Out, own eCom & WHS

Planning, execution and analysis of integrated B2B & B2C content strategy for Sell
In/Out and agencies

Manage agencies for content creation to execute the global strategy for
SS & FW into key channels

Global Brand Manager

Ve Interactive

Product Manager for an award winning digital technology company

Digital Brand Manager

MOONDA

International Project Management and implementing corporate communication strategies for John Deere and Deutsche Post 
Implement strategic plans to maximise brand potential

International Brand Management

PAYBACK

Germany's market leading loyalty programme with over 20 million active customers and 600 retail and online partners. Planning, execution and analysis of integrated marketing campaigns across all media channels.

Trade and Brand Management

I’m a Marketing Leader with 12+ years of experience growing global brands and launching startups in the sports, lifestyle, beauty, and footwear industries. From adidas and ECCO to Social Chain and MeYes, I’ve built brand equity, scaled DTC businesses, and led international teams across Europe.

💡 Key Strengths:

.End-to-end brand ownership: strategy, naming, packaging, and storytelling

.PR, influencer & retail activations: from Stefanie Giesinger x Zalando to flagship launches

.Team leadership: Built and restructured cross-functional teams 

.Strategic thinker with hands-on drive and an entrepreneurial mindset

Let’s connect if you’re looking for someone to lead brand transformation and performance with heart, data, and creativity. #Leadership #BrandStrategy #GoToMarket #DTC #Growth

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