Tan & Fam Inc.

As the Principal Consultant at Tan & Fam Inc., I specialize in delivering comprehensive online marketing solutions. My expertise spans website design and development, ensuring each site is visually appealing, functional, and aligned with the client's brand.

In SEO, I focus on improving website visibility and search rankings through keyword research, content optimization, and link-building strategies. My social media management involves growing clients' presence across platforms, creating engaging content, and analyzing performance metrics.

Content creation is a key service, where I develop diverse content forms like blog posts, videos, and infographics to resonate with target audiences. My graphic design services include creating logos, banners, and marketing materials that are visually striking and communicate effectively.

As a copywriter, I craft persuasive website copy, product descriptions, and marketing materials, ensuring clarity and brand alignment. My role in project management involves overseeing timelines, budgets, and deliverables to ensure project success.

Consulting and strategy development are integral, where I provide advice on marketing, branding, and online presence, developing strategies to achieve business goals. I also offer technical support and maintenance for websites and digital assets, ensuring they remain up-to-date and functional.

At Tan & Fam Inc., I am committed to empowering businesses with tailored digital marketing solutions, fostering growth, and establishing a strong online presence.

Principal Consultant

As the founder of Tan & Fam Inc., my vision is to nurture a boutique firm that champions innovation, community, and authentic family values. We are committed to empowering small businesses and entrepreneurs by providing comprehensive, no-code digital solutions, with a special focus on Webflow as our primary tool. This approach enables us to build impactful online presences for our clients, encompassing everything from web development to ongoing engagement through digital platforms.

Our agency's mission is twofold: to bootstrap the growth of our Micro SaaS projects, Tickets4Fans.ca and GiftSolutions.AI, and to provide top-tier digital services. Tickets4Fans.ca is a personal endeavor to revolutionize the ticketing industry, offering a fee-free platform for fans. GiftSolutions.AI represents our dedication to harnessing the power of AI, staying ahead in a rapidly evolving tech landscape.

Tan & Fam Inc. is more than a business; it's a philosophy where 'Tan' reflects my personal journey and 'Fam' embodies our ethos of treating team members as family. This includes sharing in our collective success and fostering a culture where everyone is an integral part of our story.

Our vision extends beyond traditional business metrics. We aim to be at the vanguard of the AI revolution, integrating advanced AI into our solutions to deliver exceptional value. We are not just building a company; we are paving the way for innovative, cost-effective solutions that benefit our clients and contribute positively to the wider community.

Founder

Philip Morris International

Community Manager

•	Managed the backlog and prioritized stories ensuring work is focused on those with maximum value and products strategic direction
•	Consolidated data into a detailed level of requirements
•	Communicating product priorities in terms of user stories that the Development Team can clearly understand
•	Involved with story definition, providing clarifications necessary to assist the team with their story writing and estimates
•	Participating in the development of story acceptance criteria, which includes validation that the story meets acceptance criteria, has the appropriate tests, and that it otherwise meets its ‘Definition of Ready’

Product Owner – B2B Distribution

•	Planned and prepared top-down commercial programs
•	Oversaw an annual program budget of $2.5+ million for the Ontario FSF that helped grow market share year-over-year
•	Supported the FSF by providing tools and budget to help manage their territories (Territory Management & Field Planning Tool)
•	Worked closely with selective Business Development Representatives to gather bottom-up feedback on the development of commercial tools and programs

Commercial Planning Specialist - Ontario

•	Responsible for setting up processes that helped stores receive product and rebates through the DSD and CWD channels
•	Developed file transfer processes (EDI) with the CWDs
•	Worked closely with the third-party logistics provider to help with logistics management (ie. routing of stores), ultimately cutting driver operational costs by 20% annually
•	Managed a team of three analysts, providing them day-to-day tasks and responsibilities

Senior Distribution Analyst

•	Provided sales forecast to the production plant planners for the coming weeks and future months 
•	Collaborated with marketing, sales and operations teams to update and maintain the forecast up to date

Sales Forecaster

•	Responsible for preparing executive Sales and Marketing presentations and documents based on market analysis results
•	Provide marketing with cannibalization and reflow analysis for new program initiatives

Market Analyst

Vision Critical

•	Provide customer profiling and segmentation analysis to clients in order to identify homogeneous groups of current/potential customers to effectively target
•	Utilize SAS to develop various statistical analyses 
•	Conduct choice-based conjoint analysis to help define optimal sets of product features 
•	Provide internal researchers with user-friendly models/macros to view study results
•	Develop functional reporting tools for clients using simulation analysis

Research Manager, Analytics

• Data analysis, collection, processing and exporting through SPSS, Excel and SAS
• Conducted significance testing for internal researchers using tabulated market research tables

Data Analyst

Research In Motion

•	Collected, analyzed and presented quantitative data from surveys to gain insight on internal consumers’ behaviour
•	Analyzed and gathered data on marketing campaigns and marketing programs 
•	Created reports for senior management to make effective decisions on the promotion and development of software and services for the BlackBerry 
•	Developed and executed new reporting tools for inventory management

Marketing Intelligence Specialist

Coventree Capital

•	Worked closely with independent third party valuation providers to determine fair values of derivative financial instruments 
•	Developed and documented a new process for reporting financial instruments to third party valuation providers 
•	Proposed and executed improvements to the Trust Accounting Group's financial reporting, reconciliation and analysis process using data management (i.e. VBA) skills and analytical capabilities
•	Implemented an IS that connected (i.e. ODBC) members in the Trust Accounting Group to company's internal data

Accounting Assistant/Developer

I am the founder of Tan & Fam Inc., a boutique digital agency that provides comprehensive online solutions for small businesses and entrepreneurs. With over 12 years of experience in the corporate world, I decided to pursue my passion for innovation and technology by launching my own SaaS company and digital services firm.

My core competencies include web development, online marketing, content creation, and graphic design. I specialize in using Webflow as my primary tool, which enables me to build visually stunning and functional websites without coding. I also offer SEO, social media management, and diverse content forms to help my clients grow their online presence and reach their target audiences. Additionally, I am developing two Micro SaaS projects, Tickets4Fans.ca and GiftSolutions.AI, which leverage AI technology to offer novel and valuable tools and services. My mission is to empower and support small businesses and entrepreneurs by providing them with innovative, no-code digital solutions.

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