Tanya Higgs's Linkedin Analytics

Most e-commerce "experts" have never risked their own money on what they preach. I do both—running agency operations by day, scaling my children's brand Luke and Lulu by night. This dual perspective cuts through the theoretical BS to show what actually drives growth when your own profit margins are at stake. After 10+ years optimizing other people's Amazon stores, I launched Luke and Lulu to prove my methods work in the real world. The strategies that built my boutique children's clothing brand (special occasion wear that parents actually buy) are the same ones transforming operations for my agency clients—minus the corporate fluff. **What I bring to the table:** → Cross-functional team leadership (8+ direct reports) → Data-driven product optimization and margin analysis → End-to-end brand development project management → Strategic planning that aligns with actual business goals → Risk, budget, and deadline management that doesn't break things **Core expertise areas:** → Project Planning & Leadership → Business Growth Strategies → Cost & Data Analysis → Brand Management & Storytelling → Client Relationship Management → SEO & PPC optimization **Tools I actually use:** → Helium10, Data Dive, Jungle Scout, SoStocked → Asana, ClickUp, MerchantSpring → Seller Central, Vendor Central, Scale Insights → Advanced Excel, Google Suite, MS Office Whether you need someone to optimize existing operations or want insights from someone building their own brand in real-time, let's have an honest conversation about what works. Ready to cut through the e-commerce noise? Let's connect.