Info Edge India Ltd

• Executed the Naukri Engineers week initiative that garnered 3.94 lakh enrollments, 200% increase in jobs posted by partners, 5% increase in jobseekers and 11% increase in sessions within 3 days
• Headed all marketing initiatives for Hirist & increased the daily sessions & users by 300% in 12 months
• Worked closely with design & development teams to deliver Startup microsite under the Naukri Pulse
• Awarded a 5/5 performance rating and 4 special mention awards for key projects

Marketing Manager

Atal Innovation Mission | Government of India

Mentor of Change

MunchIn

• Conducted 15+ In-Depth User Interviews & integrated user insights into the feature prioritization process
• Implemented targeted in-app features, leading to a 20% boost in daily active users
• Executed targeted push notification with avg CTR of 8%, resulting in a 5% increase in daily app sessions

Product Management Intern

Wepreneurs

• Worked full time on my startup for 6 months from Feb 2020- July 2020 and part time along with my MBA for another year from Aug 2020- Sep 2021
• Spearheaded product function, built a cross functional team & defined overarching product vision
• Created a digital service provider marketplace MVP using agile for rapid ideation-to-implementation
• Worked with three clients for rigorous MVP testing and Incorporated feedback to validate market viability
• Developed a prototype for a gamified start-up simulator, integrating 50+ realistic business scenarios
• Led user testing sessions, refining features based on feedback, resulting in a 4.1/5 rating by test users

Co-Founder & Chief Product Officer

StartupEd

• Executed over 35 in-depth user interviews, providing a robust dataset for data-driven decision-making
• Nurtured partnerships with 40+ NGOs, service providers, and startups, expanding the product's network
• Ensured alignment b/w partnerships & product, contributing to a 25% increase in cross-collaboration

Project Manager

Youth Ki Awaaz

- Reporting key events, opinions, stories, ideas from college campuses in India

- Collecting and analysing key information about newsworthy events and writing stories/ articles for campus watch.

Campus Correspondent

Chatterbox Technologies Pvt Ltd

-Formulating online/offline strategies & activations for various projects, eventually leading to higher brand recall and dispersion. 

- Recruiting interns through referrals/ networking and assigning them to various projects

-  Engaging in problem solving by collecting, analyzing, summarizing data and trends

Executive Body Member

Marico Limited

- Worked as a cluster manager for Livon Campus Ambassador Program and was responsible for managing, recruiting , training and orienting a team of 30 campus ambassadors.

- Formulated strategies by collecting, analyzing, and summarizing data and trends

-Completed action plans, created massive buzz and heightened brand awareness for Livon Serum.

Cluster Manager

Teach For India

- Assisted the fellows in classroom teaching , engaging students and beginning of year assessments .

- Supported the fellow in administrative work, community visits and strengthen the school relations

Classroom Subordinate

ASSOCHAM (The Associated Chambers of Commerce and Industry of India)

-Worked closely with marketing and organizational team for 10th Public Procurement Summit and 10th International SEZ Convention

-Reached out to PSUS, ordinance factories, ship yards and dockyards with proposals for sponsorship

-Collaborated with the staff on new ideas, direction , approaches to marketing and also provided general administrative support.

Summer Intern

Empowering rebels and building Wepreneurs.

Taplio

Tanya Kapoor's Linkedin Analytics

Tanya Kapoor

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Tanya Kapoor

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Tanya Kapoor's Linkedin Analytics