-Develop and implement a communication strategy that includes media outreach and  social media content creation 
-Coordinate and execute internal marketing communications 
-Collaborate with the Marketing Strategist on paid social strategy 
-Lead paid social media efforts on our social platforms 
-Lead efforts for external communication with activities like webinars and collaborate  with our PR agency 
-Cultivate and maintain relationships with regional and national media outlets 
-Respond to requests for information from media outlets

Media + Communications Specialist

- Responsible for planning and executing of all social media activity across HFA’s channels
- Copywrite short-form content that is compelling, educational, and technically sound
- Responsible for maintaining a consistent social media content calendar
- Lead efforts to educate the studio on social media trends and best practices. and share new tactics and ideas with leadership and internal teams
- Responsible for generating monthly reports on organic social media efforts
- Ensure social support to cross-promote Articles, Case studies, and White papers
- Work with freelance team members by providing copywriting and graphic design direction to fellow teammates when needed

Social Media Coordinator

Social Icing Weddings+Events

-Lead clients through every stage of the process by ensuring details were completed within time and budget.
-Coordinate with local vendors and supervised day-of activities to ensure the successful execution of events.
-Oversee advertising and promotional efforts to create flyers and other physical media, attending trade shows, and writing social media copy.

Owner / Lead Planner

Grass Roots Farmers'​ Cooperative

-Championed the planning and development of the social media content calendar, resulting in a 28.9% increase in following and a generation of over 10 million impressions.
-Identified performance needs for marketing campaigns and determined content based on the brand identity.
-Performed marketing audits across brand assets to ensure the proper voice, tone, and image was presented.
-Wrote, edited, and promoted content on social media via blogs, email marketing and other associated assets.
-Coordinated outsourced content by fostering positive relationships with influencers, planned out a schedule of content needs, and orchestrated content development.

Content Marketing Coordinator

Crystal Bridges Museum of American Art

-Optimized the museum’s Pinterest profile resulting in a following increase of 12.6%.
-Researched digital trends and managed monthly Social Media Board Reports and Reputation Reports that were reviewed by the organization’s chairwoman and fellow board members.
-Collaborated with marketing teams to create/maintain Regional and National Influencer databases.
-Wrote and submitted public service announcements (PSAs) to local radio stations to promote the museum.
-Proactively responded to guest messages and comments on Instagram and Facebook to ensure satisfaction.

-Proactively responded to guest messages and comments on Instagram and Facebook to ensure satisfaction.
-Researched trends and created monthly Social Media Board Reports and Reputation Reports.
-Presented an expertise for internal content creation and management of social media profiles.

Social Media Intern

Strategic Nutrition and Fitness LLC

-Cultivated the design and execution of social media marketing strategies to ensure clear alignment with overall marketing objectives.
-Created social media posts that engaged with current and prospective followers on digital platforms.
-Wrote, edited, published, and shared daily content that produced ongoing engagement with followers, from the original text to photos, videos, and news releases.
-Tracked and reported performance insights for the business on current benchmark trends based on audience preferences.
-Recommended improvements to managers that would optimize social media’s overall performance.

Social Media Manager and Presentations Assistant

OneStone

-Directed final editing of product content and SEO requirements for Essity products on Amazon Mexico.  
-Wrote product descriptions for online product catalogs, from freelancer assignments to editing final copy.
-Prepared text-based resources, including checking, editing, and formatting content that aligns with brand strategies.

Content Editor (Contract)

Adventure Club

Responsible for a group of 20+ students.
Responsible for developing monthly lesson plans that include age appropriate STEAM and Art projects.
First line of contact for parent communication.
Responsible for monthly fire and tornado drills.
Trained in CPR/First Aid. In charge of administering emergency medication to students with allergies.

Group Teacher

Instituto Cultural Copan

Responsible for groups of 25 to 31 children ranging from 1st to 5th grade
Followed the Lead Teacher provided lesson plans to ensure the academic progress of each group
Developed lesson plans for groups I spent a month+ with, in alignment with the Lead Teacher's educational goals.

English as a Second Language Teacher. (Substitute)

The Anglo

Responsible for student document filing and organizing
Offered support to teachers in gathering teaching materials
Maintained and organized supply storage to ensure sufficient stock was available for the organization
Periodically assessed teaching materials and made note of necessary replacements

Administrative Assistant

Strategic, result-oriented, and entrepreneurial Social Media Manager and Marketing Specialist with a proven track record of creating unique content that clearly aligns with a brand’s voice, tone, and identity through social media engagement campaigns. Influences decision makers by demonstrating a strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable consumer insights. Energetic self-starter with a drive for learning, improving, and actively engaging in projects from beginning to end from collecting data/details to spearheading the final product. Strategic planner with the ability to curate unique marketing approaches that drives engagement and influences consumer thinking.

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Tanya Castellá Barajas's Linkedin Analytics

Tanya Castellá Barajas

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Tanya Castellá Barajas's Linkedin Analytics

Tanya Castellá Barajas

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Tanya Castellá Barajas's Linkedin Analytics