Loop Digital Marketing

Digital Account Manager

Moto Hospitality

Assistant Manager

YAAP

Client Servicing Director

Vanity Wagon (NAPSA Pvt. Ltd)

Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including influencer marketing, events, social media marketing, performance marketing and partnerships.

Creating and implementing the social media marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.

Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth.

Ensuring consistent messaging that is aligned with the brand.

Building and ensuring community growth  both online and offline.

Assistant Vice President - Growth

Timezone Group International

- Planning and Executing all the in-store campaigns and promotions. 
- Campaign Analysis & strategy formation. Understanding the performance for every campaign and measuring the success rate of the campaign basis the metrics and data given.  
- Effective tracking of campaigns, analysis & data presentations, as well as Tracking and Analysing footfall to conversion ratio.
- Implementation of BTL campaigns and arranging promotions and procuring sponsorships. 
- Creating and maintaining partnerships across a variety of stakeholders in the long run.
- Ensuring adherence to marketing SOPs. 
- Executing the key festive campaigns for Timezones such as Diwali Double Dollars, Christmas Double, and Triple Dollars and generating a revenue of 4.5cr in 6 days of Double and Triple Dollar Campaign.
- Working closely with 3rd party vendors, digital media & social media agencies, on-ground activation vendors for in-store activities, marketing activities and campaigns, and new store launches. 
- Successfully planned &executed the launch of 6 Store launches of Timezone from September 2021 - January 2022. 
- Detail-oriented planning every store launch marketing communication, Promotion, launch offers, influencer activity, venue shoot, Mascots, and in-store activity, mall branding, and mall communication. 
- Managing CRM by regularly sending SMS and marketing updates to our existing customer base with regards to their birthday and anniversary rewards. Planning the communication for every individual SMS and the content along with promotion offer. 
- Working closely with social media and digital media agencies for managing the content for our SM platforms, website, SMS, and GDN ads. 
- Developing customer experience points.
- Tie up with 3rd party coupon / online sites for additional business 
- Digital marketing- aligning in-store campaigns on all social media platforms 
- Ensuring effective marketing communications including the company website, print communication, and advertising.

Assistant Marketing Manager

Crosshairs Communication

- Handling Digital Strategy and Influencer Marketing across all brands at Crosshairs Communications. 
- Developing a cohesive brand digital strategy across for all brands and channels.
- Social Media promotions, ad campaigns, and monitoring them. 
- New business pitches and proposals
- Actively managed the SM and Influencer marketing for 12 individual brands from various sectors.

Brands handling:
1. Reme Lifestyle & Wearables (https://instagram.com/reme_lifestyle?igshid=sm2ymfvsmqn0) 
(https://instagram.com/reme_wearable?igshid=gv5ijyftaydx)

2. WIN (Women Inspiring Network) ( https://instagram.com/womeninspiringnetwork?igshid=1khc9so9xcjkz)

3. Noir Salon (Luxury Salon) 

4. Azaya Beach Resort (Luxury Resort) ( https://instagram.com/azayagoa?igshid=1lxhcq4yo8fpx) 

5. Medusa Beer (FMCG) (https://instagram.com/medusaindia?igshid=5c1kf28m28c2)

6. Paul Mitchell India (Luxury Salon brand) ( https://instagram.com/paulmitchellindia?igshid=16axxr4vufll3) 

7. MISA candles ( Luxury brand from France 🇫🇷) (https://instagram.com/misa_candles?igshid=1ufpxfi3ko17v)

8. AMYR Accessories for men (https://instagram.com/amyrofficial?igshid=zurg9skmbm5x) 

9. Desh Ka Gourav (https://instagram.com/itsmygourav?igshid=1mzugecrhovi2) 

10. Priyagold biscuits (https://instagram.com/priyagoldofficial?utm_medium=copy_link) 

11. Reme lifestyle & wearables (https://instagram.com/reme_lifestyle?utm_medium=copy_link)(https://instagram.com/reme_wearable?utm_medium=copy_link) 

12. Bikkit (https://www.instagram.com/bikitindia/?hl=en) Menswear T shirts

Social Media Strategist

- Focusing on my KRA for managing the Menswear and Kidswear section. 
- Ensuring that my department teams are providing excellent customer service on the sales floor, in the fitting rooms and at the cash desk
- Working together with the store Visual team to ensure that our products are displayed according to company guidelines, promotional activity and seasonal trends.
- Recruiting, training and developing my Sales Advisor team together with the Store Manager.
- Planning your staff scheduling and organising your department to meet the needs of the business and maximise profitability
- Ensuring my store routines, policies and guidelines are met to assist in loss prevention and safety in the store
- Setting an example for my team by acting as a role model using our H&M values.

Department Manager

SKV (Studiokon Ventures Private Limited)

- Manage and coordinate all online & offline marketing, advertising and promotional activities.
- Experiment with a variety of organic and paid acquisition channels – content creation, pay per click campaigns, event management, publicity, social media, copy writing & performance analysis.
- Produce valuable and engaging content for our website that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies, event organisations and vendors.
- Creating, designing and maintaining the Social Media Plan and presence aligning the overall marketing strategy.
- Act as an in-house Digital Brand Manager in the National brand team. 
- Setting the vision and business targets for project managers to ensure we meet the AOP (Annual Operating Plan)
- Brand P&L responsibility of 1.5 Cr annually. 
- Responsible for the creation of NPD funnel, from identification of consumer insight through to the execution. 
- Handling day to day business jobs with multiple external agencies/partners and working closely to achieve brand targets and goals timely. 
- Management, Coaching and development of Brand Manager.
- Working in a team of 4 to get marketing outputs for the business and exceeding the ROY sales targets. 
- Handling and creating Digital/Social media campaigns and content, internally and externally. 
- Working on corporate communication content and events for company marketing purposes. 
- Handling out of KRA and SOW jobs at times and learning how to excel in those jobs.

Senior Marketing Manager - Digital

Kreativ Street

- Working on multiple clients at a single time and ability to handle work pressure to deliver on time campaigns to clients. 
- Develop a social media strategy and set goals to increase brand awareness and increase engagement
manage all social media channels such as Facebook, Twitter, Pinterest, Google+ and Instagram
plan content and delivery and use tools like Hootsuite and Asana to manage multiple social media channels
- Develop and manage competitions and campaigns that promote your organisation and brand
write engaging blog posts and articles
- Create engaging multimedia content and/or outsource this effectively
form key relationships with influencers across the social media platforms
manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor and report on performance on social media platforms using tools such as Google Analytics
- Manage junior staff such as a social media executive or assistant
educate other staff on the use of social media and promote its use within your company (in-house roles)
regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

Senior Account Manager (6 month contract)

J. Walter Thompson Worldwide

KEY RESPONSIBILITY AREAS

Though there are detailed tasks mentioned in the list below, my KRAs are broken into 4 groups.

Client Relationship (25%)
- Nurture client relationship by being an effective communicator, proactive in understanding internal & external client needs, demonstrate forward thinking and consistently delivering assigned goals and objectives.
- Own the client relationship; the proverbial “buck stops here” for agency and client management
- Engage with senior client executives to align key agency resources to meet (and build upon) client needs.
- Strong working knowledge of client business and communicating this to the team to achieve industry leading output
 

Strategic Planning and Mentoring (20%)
- Demonstrate knowledge of leveraging mainline channel across marketing and customer relationship management streams.
- Provide agency and client deliverables including creative briefs, marketing and communication plans/calendars, brainstorming sessions, creative strategy sessions, POVs, competitive analyses, etc.
- Provide strategic leadership by keeping current on the industry, technology and new media trends affecting the client’s business.
 
Team Management and Mentoring (15%)
- Supervise team; demonstrate strong leadership, provide direction and perspective in development of quality solutions and strategic thinking
- Help manage finances including budget forecasting, estimating, and monitoring project budgets
 
Project Management and Delivery (15%)
- Demonstrate & adhere to project management discipline in projects – delivery management, time plans, scoping, resource allocation.
- Provide agency and client deliverables including creative briefs, marketing and communication plans/calendars, brainstorming sessions, creative strategy sessions, POVs, competitive analyses, etc.
- Oversee development of project timelines through the servicing and project management teams

Senior Account Executive

Client and consumer focused & creatively passionate about creating great work for brands. Have 12+ years of experience working across in the marketing and advertising industry through FMCG, Retail, Hospitality,Fashion & Lifestyle, Luxury accounts. 




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