RPD Energy

Brought on board to develop comprehensive marketing infrastructure, lead remote marketing team, and
manage marketing agency relationships. Plan and execute major e-mail marketing campaigns to promote
cutting-edge products; developed 24/7 renewable energy guide for e-mail campaign. Direct public relations
effort and oversee online broker platform to engage channel partners. Develop customer testimonials and
technology partnerships. Make recommendations on marketing automation initiatives and provide input on
thought leadership strategy.
Plan and implement RPD’s full-scale marketing infrastructure, including meaningful collateral, gated
thought leadership content, webinar education, and broker platform.
Cultivate speaking engagements, manage LinkedIn promotions, and use explainer videos to position RPD as
an industry leader and innovator.
Oversee ongoing development of new website, from concept through creation. Work with outside
marketing agency to develop targeted content and ensure compliance with brand identity.

Director of Marketing

Capstone Technology

Manage strategic marketing communications for  Capstone Technology's  dataPARC  software suite. Establish and execute a marketing and communications program within  company.  
Manage marketing department's productivity and long term vision focusing on channel marketing, creation of thought provoking content, video production and direction, digital marketing methodologies and automation. Spearhead comprehensive rebranding project that included a new website and go to market strategy.  Implement successful lead generation project resulting in a 300% increase in leads and product inquiries.  Plan, facilitate and run annual international user conference with over 125 participants and presenters.

Marketing Manager

Apollo Solutions Group

As member of cross-functional management team, lead the design and execution of marketing, communications, and business development tools that drove sales from $7 million in 2011 to $14 million in 2015. Identify marketing venues and opportunities in relevant vertical markets (i.e., education, healthcare, and government). Serve as company representative at community events and promote energy conservation.  Determine marketing strategies and make recommendations on best-in-class practices for video, printed materials, online content, and advertising. 

•	Manage marketing projects of all kinds to support multiple divisions. Coordinate logistics between key stakeholders to ensure projects meet deadlines. Create project work plans, schedules, and cost estimates. Function as liaison to stakeholders and ensure that deliverables meet project criteria. Troubleshoot, resolve, escalate project issues and consistently meet project deadlines. 
•	Create industry-focused articles and content for local and regional publications. 
•	Oversee ongoing website development and maintenance; write copy and evaluate efficacy of interactive web products and analytics. Manage social media strategy development.

Marketing and Grants Manager

Development Consultants Group

Managed all marketing, communications, business development and employee recruiting efforts within a civil engineering, land planning and land surveying company.

Quality Growth Institute - Council for Quality Growth

Directed marketing and communications initiatives to support business development, fund-raising, and membership expansion. Leveraged large corporate and community sponsorships and foundation / state / federal grant opportunities. Managed and facilitated seminars, workshops, promotions, and strategic marketing campaigns. Managed annual fundraising event with 500+ attendees; generated revenue in excess of $500,000. Planned fundraising campaign that generated $1,000,000 annually in corporate and individual sponsorships, and donations.
•	Directed the development of new design and content for all collateral, marketing packages, newsletter, and membership campaign literature.
•	Managed the design and launched new website with improved user functionality

Marketing and Communications Manager

Central Atlanta Progress

Managed monthly transit pass program that served more than 100 clients and generated monthly sales of $500,000+. Encouraged the use of alternative transportation, promoted vital businesses in downtown Atlanta, and increased transit pass clientele 25%. Researched and wrote federal grant requests and managed transit funding; contributed to related reporting.
•	Wrote and published weekly transit e-newsletter that was read by thousands of workers.
•	Created and managed "5 Ways in 5 Days" transit event in collaboration with 30+ organizations.
•	Launched “Employer Rewards" incentive program that attracted 100+ new participants.

Program Manager

Brand champion, servant leader, customer journey enthusiast. Team builder and innovative thinker bringing synergy, momentum and brilliance to a product story, driving proven lead generation results. 15 years experience in various industries including tech, engineering, real estate development, healthcare and renewable energy .

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Tanya Lamb 's Linkedin Analytics

Tanya Lamb

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Tanya Lamb 's Linkedin Analytics

Tanya Lamb

Want to drive more opportunities from LinkedIn?

Tanya Lamb 's Linkedin Analytics