YuLife

YuLife transforms traditional insurance and employee benefits into life-enhancing experiences every employee will value and use. 

The YuLife app uses behavioural science and game mechanics to reward people for living well and provides direct access to virtual GP's and mental health support. The result is a highly engaging proposition that drives lasting healthy habits as well as actionable HR insights for businesses.

Product Marketing Manager

Forward Partners

Forward Advances are a specialist B2B eCommerce growth finance lender, within AIM-listed VC firm Forward Partners. We provide equity-free capital and expertise to unlock growth for UK online businesses. 

As the first marketing hire on the ground, my role at Advances was to establish the function and managing the full marketing mix to grow brand awareness and overall growth. 

My role in a nutshell:
- SQL generation through paid, email marketing, content and events, hitting 100%+ target each quarter.
- Established growth-focused newsletter. 
- Planning and delivery of content programme to attract, educate and convert prospects. 
- End-to-end campaign management including design and build of landing pages, assets, HTML emails and workflows using HubSpot and Webflow.
- Regular growth experiments to optimise website and campaign conversion.
- Worked closely with Head of Commercial, sales and partnerships to design and produce collateral, communications and monthly campaigns.
- Ran regular customer insights sessions with sales, and customer interviews to retain a customer-focused approach to all business activity. 
- Worked closely with product to produce onboarding communications, UX copy and streamline journeys giving an enhanced customer experience. 
- Website and onboarding owner (Webflow)
- Product messaging and brand development

Marketing Manager (Forward Advances)

Marketing Manager

CoInvestor

CoInvestor is the first alternative asset platform for accessing, evaluating and investing in EIS, VCT and BR portfolios under one roof. 

Historically an opaque and paper-based sector, our platform simplifies the challenges sophisticated investors, financial advisers and Fund Managers tackle with early-stage investing. 

Under the suite of offerings, CoInvestor also provides SaaS solution to fund managers, to simplify and digitise the management of their deals and clients. 

As Marketing Manager, I plan and execute our campaigns, communications, brand development, events, and digital.

Senior Marketing Associate

Senior Marketing Executive

Suncorp New Zealand

Responsible for the management of the Suncorp New Zealand portfolio of go-to market brands including strategy development, positioning, tone of voice, look and feel and governance. 

Key projects include the development and implementation of a brand refresh, website build and migration to a new CMS platform and the positioning, development and localisation for the parent brand Suncorp New Zealand.

Brand Portfolio and Communications Advisor

INFLITE Group

Marketing and Sales Coordinator

Hi there, welcome to my LinkedIn 👋 I’m a dynamic marketer with proven experience scaling startups in the Fintech and SaaS space. 

My current gig is at YuLife, where wellbeing meets insurance. Here, i'm helping to create the foundations to scale globally and launching all things features, partners, and products.

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