LiftLab

Liftlab is the leading provider of science-driven software to optimize marketing spend and predict revenue for optimal spend levels. We call this the Science of Marketing Effectiveness. Our platform combines economic modeling with specialized media experimentation so brands and agencies can clearly see the tradeoffs of growth and profitability. 

With decades of experience in marketing analytics and data science, our team of industry experts and thought leaders is proud to enable leading and emerging brands such as Cinemark, Express, Hanna Anderson, Lulu & Georgia, Pandora, Sephora, Skims, Tory Burch, Thrive, and Vionic, with our cutting-edge solutions and strategic guidance.

Director of Solutions & Partnerships

Director, Customer Success

Senior Client Strategist

Brilliant Earth

Senior Marketing Manager

- Oversaw BE's digital and offline paid media programs from end to end, including strategy, execution, and analysis
- Ensured all performance acquisition programs are efficient and running optimally; analyzed areas for improvement and made data-driven recommendations to stakeholders.
- Managed a team of Online Marketing Associates, providing guidance on oversight, strategy, and analysis of all acquisition campaigns
- Elevated the brand by developing original ad creative and copy that spoke to Brilliant Earth's differentiators in the luxury fine jewelry space
- Partnered with social team to build out and execute influencer marketing program
- Built robust performance reporting and dove into data to identify actionable insights
- Oversaw budgeting, forecasting, invoicing, and accrual process
- Presented performance of acquisition programs to executive stakeholders
- Developed and fostered relationships with external vendors and cross-functional partners
- Identified new advertising vendors and other strategic partners to drive positive brand impact and ROI

Marketing Manager

Travel

- Traveled the globe while blogging about my adventures
- Grew Instagram handle @passporttherapy to 10k followers in 6 months
- Collaborated with hotels on custom content for their websites, blogs, and social channels
- Commissioned by Culture Trip for freelance travel photography
- Interviewed by PassionPassort regarding long-term travel

World Traveler

Williams-Sonoma, Inc.

- Owned the execution and analysis of west elm brand marketing strategies and tactics
- Ran point on key marketing initiatives including New Store Openings, Focus Store Marketing, College Marketing, Wedding Registry, New Mover, and Visa Checkout
- Collaborated on partner marketing efforts with brands/organizations such as Casper, Sonos, ASPCA, Sherwin-Williams, SpringHill Suites (Marriott)
- Managed the P&L; developed annual sales & costs budget forecasts and tracked back actuals on a monthly basis; provided updated monthly forecasts on a rolling basis to executive stakeholders
- Managed direct & CRM marketing initiatives to acquire, retain, and reactivate customers, tracking back to key performance metrics
- Collaborated regularly with vendors and cross-functional business partners (i.e. Email, eMarketing, Customer Analytics, Merchants, Finance, etc.) to achieve results

Marketing Manager, West Elm

- Managed performance display and paid social media programs across all WSI brands: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, west elm, Mark and Graham, Rejuvenation
- Focused on direct response and new customer acquisition as well as branded life-stage marketing
- Successfully transitioned display program in-house from an outside agency
- Managed relationships with multiple vendors including programmatic, publisher-direct, social media, and API partners

Sr Digital Media Strategist

Carat USA

Clients: Nokia (Digital), Blue Shield of California (Integrated)

Media Planner

Clients: Blue Shield of California (Integrated), Disney Parks & Resorts (Digital), Nokia (Digital)

Assistant Media Planner

Data-driven marketer with a background in all media channels and a speciality in performance digital. Currently helping marketing professionals improve their media performance through advanced analytics and geo-based experiments. 

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