The Intentional Wealth Co.

Hi, I’m Tara Saxon — Certified Money Coach, former finance exec, and fierce advocate for smart, capable women who feel like they should have money figured out by now… but secretly don’t.

I help high-achieving women over 40 stop second-guessing their financial choices and start leading with confidence, clarity, and calm. Because money isn’t just math — it’s mindset, memory, and identity. And when you untangle the stories you’ve been carrying? That’s when everything starts to shift.

Here’s how I help my clients reset the script:

💭 REWRITE the money story you inherited — with clarity, compassion, and zero shame
📊 REBUILD practical systems that fit your values, lifestyle, and energy
🔓 RECLAIM your confidence and finally feel in control of every dollar you spend, save, or invest

No boring spreadsheets. No finance bro energy. Just powerful conversations, soulful strategy, and real-life resources that actually stick — including the kind that make sense for your season, your style, and your sanity.

You’ve done life. You’ve done career. Now it’s time to do money — like the woman you’re becoming.

Founder & Certified Money Coach

American Express

An internationally focused role with complete responsibility for B2B communications in both the online and offline channels, this position was demanding and challenging. During this period, a significant amount of investment was made in the online presence for the brand and my team and I had an opportunity to deliver some fantastically innovative online solutions to complement the offline initiatives we were executing.

International Marketing & Communications Manager

Enigma Agency

This was a senior leadership position operating across the entire Agency family with a mandate to integrate digital strategies into all brand and communications projects. Working closely with the Account Service & Creative teams and directly with clients, my role was to develop, propose and sell-in strategic digital solutions that enhanced customer engagement and provided world-class customer experiences.

Head Of Digital

Artbeat - Advertising :: Brand :: Design :: Digital

This role was specifically created to take the Agency into the digital age. As a proven specialist in the field, I was engaged to develop digital strategies and solutions for the existing Agency client base as an adjunct to the traditional offerings that were being provided. Further, I was expected to up-skill the Account Management staff with a solid understanding of digital marketing concepts, develop tools for the Agency to utilise for web development and social media management and collaborate on pitch work to attempt to grow the client base.

Digital Account Director

Woolworths

Complete P&L accountability for Gift Card program across the entire Woolworths Group.
Key responsibilities include product packaging and positioning on a retail and corporate basis, product web presence and B2B sales, new product development, new market identification, ATL & BTL campaigns and management of 3rd party service providers.

Brand & Product Manager

BankWest

As a key member of the East Coast expansion strategy team, this role focused on growing the BankWest brand through Retail product and channel strategies first in Hobart, then Sydney. A challenger brand, we developed innovative, cost effective ways to acquire new business in a hostile, mature market. Field marketing, in-store execution and retail staff training was the primary focus.

Product Acquisition Manager

National Australia Bank

Structuring and executing financing solutions for large-scale projects in the mining, infrastructure and renewable energy sectors. 
Building a profile for the Bank with key influencers and leveraging partnership referrals to source new business opportunities, this role was based in Melbourne, Corporate Banking and Hobart, Business Banking.

Corporate Business Development Manager

Holden

I provided strategic marketing solutions for Holden, collaborating with product, finance and sales teams to achieve key business goals. 
Highlights included: 
- Launching the Monaro export program to the USA, 
- Leading the HSV/Holden brand realignment, and 
- Developing foreign exchange hedging strategies to ensure export competitiveness. 
I also contributed to product launches such as the Holden Adventra and VY Commodore and played a key role in pre-release marketing for the VE Commodore.

Strategic Analysis Manager

Fosters Group

- Providing insights in to competitor products, pricing and strategic initiatives across Beer, Wine &amp; Sprits categories.
- Providing vital marketing spend optimisation analysis with regard to ATL & BTL campaigns and strategic planning to maximise return on investment.
- Development and execution of portfolio hedging and product pricing strategies.
- Extensive input to Sales and Key Accounts Teams planning and KPI establishment.
- Collaboration on product launches including: SKYY Vodka, Carlton G, Carlton Cold on Tap, Cascade First Harvest and re-launch of Carlton Draught and Saltram Estate Wines.

Senior Marketing Intelligence Analyst

Melbourne Institute: Applied Economic & Social Research

Data and research analyst. Tasked with research to support the Institute's wider programs including:
- Labour Markets and Employment
- Macroeconomic Modelling, Forecasting & Policy Analysis
- Public Economics

Data Research Analyst

You’ve done everything right—the degree, the career, the house, maybe even the business.
But behind closed doors? You’re still awake at 3am, replaying money worries you thought success would solve. Surprise expenses keep derailing your plans. Retirement feels more like a question mark than a finish line. And that quiet voice whispers: “Why don’t I have this figured out by now?”

It’s not that you’re careless or clueless. It’s that you’re still carrying the money stories of generations past—chains of fear, scarcity, and silence that keep even brilliant women second-guessing when they should be soaring.

I’m Tara Saxon — Certified Money Coach, keynote speaker, and creator of the Intentional Wealth™ Framework.
I’ve lived the story myself: corporate high-flyer on the outside, quietly falling apart on the inside. I rebuilt from the ground up—and now I help high-achieving, independent women do the same. With a background in banking, finance, and business, I bring more than pep talks—I bring strategy, systems, and a framework that sticks.

Here’s the truth: until you break those inherited money patterns, no salary, spreadsheet, or side hustle will save you.
Because money isn’t just math—it’s memory, identity, and inheritance. Until you reset it at the root, the cycle keeps repeating.

🎤 Speaking
From keynotes to workshops, I wake audiences up to the hidden money patterns running their lives—and show them how to reset. My talks are bold, soulful, and unforgettable, sparking transformation that goes deeper than “inspiration” alone.

💬 Coaching & Programs
For women ready to take the leap, I offer 1:1 and group coaching that delivers the same reset in a personalised way.

🗂 Consulting & Advisory
I partner with organisations, associations, and women’s networks who want more than lip service to empowerment. Together, we design programs that shift financial confidence at scale. 

Who I Work With
→ Independent, high-achieving women who want to stop winging it with money and start leading with confidence.
→ Organisations and associations that know financial wellbeing is the missing piece in their DEI, leadership, and retention strategies.
→ Mixed-room audiences (corporates, IWD events, industry summits) who are hungry for a fresh take on money, mindset, and performance.

You’ve already done all the “right” things. Isn’t it time money felt right too?

💬 DM me if you’re ready to stop white-knuckling money and start owning your financial power.
🎤 Planning an event that deserves more than another feel-good keynote? Let’s talk about creating something unforgettable.

“This has been INCREDIBLE!! 🤩 Thank you sooo very much!”
“Loved your passion and storytelling.”
“So powerful and learned so much.”
"That was amazing!"

Those were just a few of the messages that poured into the chat as I wrapped up my talk last week for a US-based audience of coaches and entrepreneurs.

And honestly? It reminded me exactly why I do this work.

I delivered my keynote: “𝘍𝘳𝘰𝘮 𝘗𝘦𝘯𝘯𝘪𝘭𝘦𝘴𝘴 𝘵𝘰 𝘗𝘰𝘸𝘦𝘳𝘧𝘶𝘭: 𝘉𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘐𝘯𝘵𝘦𝘳𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘔𝘰𝘯𝘦𝘺 𝘗𝘢𝘵𝘵𝘦𝘳𝘯𝘴.”

For 50 minutes, we explored how subconscious money stories shape our confidence, our pricing, our risk-taking, and even how we define success as women in business.

They came from across the US, UK, and Canada — founders, consultants, coaches, and creatives — and the chat was buzzing.

“Wonderful talk! Thank you.”
“That was fabulous!!!”
“Inspiring presentation.”
“Very good. Thank you for sharing your story and your process!”

That moment where the virtual room goes quiet — when you can feel people processing something deeper — that’s where transformation begins.

Because money isn’t just about spreadsheets or sales targets.
It’s about identity.
It’s about healing what we inherited so we can create what we desire.

Every time I step on stage (or onto a Zoom screen), I’m reminded that when women shift their relationship with money, they don’t just change their business — they change the trajectory of their lives.

And that ripple effect? That’s the real currency. 💫

💬 If your organisation, conference, or community is ready for a powerful, perspective-shifting conversation about money, mindset, and confidence — let’s talk.

🎤 I’m now booking 2026 speaking engagements and private workshops for companies and associations across Australia, the US, Asia, and beyond.

📩 Send me a DM or visit the website (link in comments) to start the conversation.

Tara Saxon

Certified Money Coach (CMC)® | Speaker | Trusted by accomplished, independent women who want more than spreadsheets. This isn’t financial planning. This is financial leadership. And it’s time.

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On October 30, I stepped onto the stage at The NXT Stage in Brisbane as the closing keynote.
Such an honour — and also the hardest slot in the day.

Everyone’s tired. Brains are full. Energy is scattered.
And this time… so was mine.

I’d been really unwell the week prior.
Totally unlike me.
Fatigued, foggy, and honestly just praying my strength would return in time.

But here’s the thing about speaking: it’s not just about the content.
It’s about the state you bring to the room.

So instead of pushing, I slowed down.
I slept a little more.
I grounded myself.
I rehearsed gently instead of aggressively.
I managed my energy like it was my job — because on that day, it was.

And when I walked out on stage, something clicked.
The room lifted.
People leaned in.
They stayed with me, right until the end.

We talked about breaking intergenerational money patterns, reclaiming financial power, and rewriting the stories that hold women back.
I shared the raw truth — the patterns we inherit, the identities we unconsciously carry, the money habits that feel personal but are actually generational.

And afterward?
The feedback was electric.

“I learned so much.”
“Such powerful storytelling.”
“You gave me so much to think about.”
“Downloading the workbook now — I need to unpack this.”

So many attendees grabbed the accompanying workbook right after the session — eager to reflect, journal, and start shifting their financial patterns with intention.

That’s the magic for me — not applause, not compliments…
but the quiet moments afterward when people take action.

That’s impact.
That’s why I do this work.

Because when women change the way they relate to money, they don’t just alter their bank account —
they shift their identity, their choices, their future.

And if I can hold a room through fatigue, illness, and end-of-day energy…
imagine what we can do together when I’m at full power. 💥

If your organisation, association or event is ready for a keynote that moves people emotionally and shifts them practically, let’s talk.

I’m now booking 2026 keynote speaking + corporate workshops across Australia, the US, Asia and beyond.

🎤 Start the conversation: link in comments...

Somewhere between childhood piggy banks and adult paychecks, we were sold this idea that being “good with money” means colour-coded spreadsheets, iron discipline, and zero emotion.

But here’s the thing - money is emotional. It’s tangled up with identity, childhood, belonging, fear, freedom. So when your logical brain says “save more” but your heart says “I deserve this,” you’re not failing. You’re human.

You’re not reckless. You’re reacting.
You’re not lazy. You’re protecting yourself.
You’re not behind. You’re untangling generations of silence, scarcity and shame.

The moment you stop judging yourself and start getting curious - everything shifts.

You stop asking, “What’s wrong with me?”
And start asking, “Where did I learn this?”

That’s where your power begins.

Ever realised a money belief you inherited without questioning it? Drop it below - let’s start rewriting those stories...

Three women.
Three different financial realities.
One unshakable common thread — they each chose courage over comfort.

One lost her job after nine years and backed herself to build a software company from scratch.
One watched her contractor hours disappear and turned her expertise into a thriving corporate coaching business.
And one made the hardest, bravest call of all — to declare bankruptcy, wipe the slate clean, and rebuild her future on her own terms.

Different stories. Different circumstances.
But every one of them said, “I’m not done yet.”

Because that’s what rock-solid money confidence looks like.
It’s not about never falling — it’s about trusting yourself to rise again.

Each of them faced fear, uncertainty, and real financial pressure as single mothers.
And each of them is proof that when you rewrite your money story with clarity and courage, anything is possible.

Here’s to the women who refuse to play small — who rebuild, reinvent, and rise higher every time. 💥💫

#moneyconfidence #financialfreedom #singlemumstrong #moneytok #moneycoach

🌪️ When your financial life blows up… and you rebuild anyway.

Here’s something women don’t talk about enough:
You can be smart, successful, well-paid, well-known — and still find yourself starting over financially.

Just ask Mel B.

At the height of her fame, she had the world at her feet.
Touring. TV gigs. Hollywood.
Money on paper that looked like freedom.

But behind the scenes?
Her relationship, her finances, her sense of safety — all crumbling.
She’s spoken openly about leaving with less than she realised, selling her Hollywood home, and moving back in with her mum to rebuild piece by piece.

Not because she was reckless.
Not because she was “bad with money.”
But because chaos, relationships, trauma and hidden patterns can swallow even the most successful woman whole.

Here’s the part I love, though:
She rebuilt.
Slowly. Bravely.
Without shame.

That’s the real power.
Not the money.
The identity shift that happens when you decide your past won’t decide your future.

And this is the part I want every woman in my corner to hear:

A financial breakdown is not a life sentence. It’s a turning point.

Sometimes the crash isn’t failure — it’s information.
A cosmic invitation to stop living from inherited money patterns and start creating from intention instead.

So if you’ve ever had a season where you’ve had to:

- start over
- rebuild your confidence
- move out, move home, or move on
- face the truth in your bank account
- or realise your “money story” wasn’t actually yours at all…

You are not alone.
You’re in powerful company.
And your rebuild chapter hasn’t even begun to show its full magic yet.

💬 What money story or belief did you have to reset (or unlearn) during a tough season? Drop it below — let’s normalise the rebuild.

The first one lost her job after nine years. She could’ve crumbled — instead, she built a software company from her kitchen table.

The second watched her contractor hours disappear overnight. Rather than panic, she took her skills, became a coach, and now mentors leaders in corporate Australia.

The third had been drowning in debt for years. Bankruptcy was her rock bottom… and her fresh start. Today, she’s rebuilding with clarity, boundaries and peace of mind she didn’t think was possible.

Different women. Different stories.
But one shared truth — they each chose courage over comfort.

Because rock-solid money confidence doesn’t mean life’s easy.
It means when things fall apart, you don’t.

You get to rebuild. Redefine. Rise.

💬 Which part of this story hit home for you? Drop a 💪 in the comments if you’ve ever had to rebuild your financial life from the ground up.

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