Tara Falk's Linkedin Analytics

Tara Falk is the Founder of Aim & Fire, a boutique field and experiential marketing agency / consultancy built for brands that don’t just want to show up… they want to scale up. Her career spans over a decade of mobile marketing tour and field marketing management with brands and agencies alike across global CPG and lifestyle spaces including Google, Nature Valley, Yasso, Persil, KitchenAid and Dial. Known for clarity in chaos, she’s been turning creative concepts into systems that drive lasting market impact for 13+ years. Aim & Fire has produced regional ambassador programs, retail initiatives, sponsor activations, and multi-city tours that bring strategy to reality nationwide. Before A&F Tara led infused beverage pioneer Cann’s first LA field team, laying the initial groundwork for Time Magazine’s 2025 Invention of the Year award recipient. She also managed the launch market for Mary Jones by Jones Soda, introducing the legacy soda brand’s infused beverage line across the United States. Reach Tara to build systems that make field marketing simple to scale and impossible to ignore, that bridge ambition with operational precision and that drive real adoption, advocacy, and visibility long after the experience is over.