Amendola Communications

Chief Strategy Officer

Vice President

The Adcom Group

Vice President, Healthcare

Focus on healthcare, health tech and life sciences PR, strategic content, and marketing.

Senior Account & Content Director

Engagency Healthcare Communications

Engagency(R): Engaged medicine. Healthier patients.

Clients included Cleveland Clinic, Stanford Health and Medtronic. 

Specialized in healthcare communications, medical editing and writing, cross-platform journalism, marketing/PR, project management, and content marketing. Healthcare expertise includes cross-therapeutic clinical and business of medicine. In addition to PR/marketing/media relations, capabilities include new product launches, development and execution of innovative content plans (online and print), brand journalism/custom projects, proposal writing (grants and promotional), white paper authorship, blog writing, clinical manuscript editing, revenue-generating ideation and implementation, CME projects, news and feature writing, conference planning, marketing plan development and execution... and more. Also experienced in Web site launches and relaunches, social media management, media relations, and internal communications.

President

Intervention Point, publishers of mdCurrent-India

Intervention Point: Where knowledge & access meet.
mdCurrent: Global medicine. Local focus.

Served as Chief Content Officer and Executive Editorial Director of Intervention Point. Intervention Point's mission is to produce physician-focused online journals in the emerging markets, starting with mdCurrent-India (www.mdcurrent.in). mdCurrent-India provides physicians in India with local perspectives on the most important clinical news and studies from across the globe, plus key practice management and operations advice to facilitate their roles as both business people and doctors.

The mdCurrent-India cross-therapeutic Web site and enewsletter feature critical clinical and business articles that are customized especially for Indian physicians with a focus on timely, relevant, and practical information. The focus is on actionable, take-home information that doctors can start applying immediately to enhance patient care in India.

Chief Content Officer / Executive Editorial Director

Advanstar Medical Economics

Served in several leadership roles, including the Healthcare Group's Executive Editorial Director with responsibility for Primary Care, the Custom Projects Group (an in-house agency focused on multi-tactical, multimedia content marketing projects for more than a dozen Primary and Specialty Care media brands), and the Centralized Content Group, which produced multi-platform content for the Healthcare Group's publications and Web sites. Directed a staff of apx. 40 editors/content producers.

Other roles included Editor-in-Chief of Medical Economics (the company's flagship media brand), Contemporary Pediatrics, Contemporary OB/GYN, and Formulary; and Program Director of national pharmaceutical conferences for CME and sales/marketing.

Led the Healthcare Group's transition to a centralized content structure, which leveraged cross-platform storytelling--print, digital, and rich media (audio, video, interactive)--across brands.

Worked closely with publishers and sales reps, and the publications consistently exceeded revenue projections, even in challenging market conditions. Conceptualized and led the development of a number of new revenue-generating content initiatives.

Developed editorial processes and policy and served as a key partner on the business side, participating in strategic planning as well as high-level client meetings, ideation, and execution.

During the nearly 4 years that I led the company's flagship publication, Medical Economics (circulation 175K), which focuses on the business of medicine, we received national recognition--including Media Brand of the Year from MM&M, "most improved" editorial accolades from ASBPE, and editorial honors from ASBPE, MM&M, ASHPE, TABPI, and min. During that time, Medical Economics achieved the No. 1 ranking in the market for ad page exposures among prescribing physicians in all product categories and No. 1 in total readers and ad page exposure. We were ahead of both NEJM and JAMA.

Executive Editorial Director, Healthcare Group

Chiropractic Economics

Played pivotal role as the Editor-in-Chief of the national publication Chiropractic Economics, the oldest and best-read chiropractic magazine in the market. As Editor, I ushered the publication solidly into the digital age and grew the print frequency from 10x/year to 12x/year to 13x/year. Worked closely with the sales teams to launch highly successful revenue-producing projects and events, with significant revenue growth during that time. Average issue sizes were 100+ pages.

Editor-in-Chief

Freelance media & communications business

Emedia, marketing, writing, and editing company focused on healthcare, hospitality, and privacy/compliance industries. Wrote and executed marketing/PR plans, wrote white papers, created and executed digital strategies, and provided writing and editing services. Clients included the Privacy Council, medical journals, a hospitality industry magazine, doctors' and dentists' offices, a periodontal company, and more.

Osteomed II and CRSP Enterprises

Provided marketing and media relations for a start-up medical practice, growing the patient base exponentially and securing numerous local and national interviews and appearances for the owner physician as well as an online forum in the local media. Also produced a quarterly newsletter and launched and marketed the doctor's inventory control software company for healthcare providers.

Director of Marketing and Media Relations

Cuyahoga Community College

Served as Editor-in-Chief of Intercom, the college-wide employee newspaper, and headed other internal communications efforts. Also participated in external media relations and headed a number of committees for the department, including the PR committee for the college's transition from quarters to semesters and commencement.

Editor-in-Chief, Intercom (college-wide employee newspaper) and Editor/Writer, Public Affairs

Senior executive with a healthcare/health tech and life sciences focus: problem-solver, strategic thinker, brand-builder. Focused on product, process, and creative business development. Exceptional ability elevate brands and client execs, and to build and manage successful teams while also executing to get s*** done.

Specialties: healthcare, health tech, life sciences, PR/media relations, branding/messaging, digital media, content strategy and execution, business strategies and tactics, business development, leadership, staff development

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