Tariq Mohammed

360 OM

CEO & Founder

Forbes Business Council

Council Member

Ascent Digital Media Group

PPC Director

Jellyfish

Key Responsibilities & Duties:

•	Global DoubleClick Search Lead: Ownership of the DoubleClick Search product within the agency
•	DoubleClick Certified Marketing Partner: Leading on client integrations / platform migrations & technical support
•	Performance Management: Support PPC Managers & PPC Executives  as part of day to day
•	Mentor & Develop UK Paid Search Team through training sessions with suppliers
•	Support Business Development: Involved in new business pitches from initial RFP stages through to presenting Jellyfish PPC methodologies to prospective clients
•	Client Planning Duties for UK Team: Owned client plan duties across the paid search department
•	Key Account Management: Strategic Paid Search Lead for key Jellyfish accounts across a multi million pound portfolio
•	Line Management: Day to day management of junior PPC Executives

.

Senior PPC Manager & DoubleClick Search Specialist

PPC Manager

Colewood Internet

PPC Account Manager

iResources

SEM Account Manager

M.Ology (formerly think M.)

Marketing Executive

CEO and Founder of 360 OM, a growing performance marketing agency with a team of 27 digital experts. With a focus on helping brands drive growth through performance marketing channels (Google, Meta and TikTok Shop), We have built a reputation for delivering exceptional results for our clients.

If this is something you’re interested in, don’t hesitate to send me a DM.

Here’s my story in 7 lines:

2010 - 📚 Graduated uni with a 1st in Business Information Management.

2011 - 👋🏿 Struggled to find my first grad job in marketing for 11 months.

2012 - 🚀 Eventually joined a small startup marketing agency.

2014 - 📈 Made the leap down to relocate down south to work for a large global agency

2016 - Moved back up north to work at a startup agency

2017 - Decided to take the plunge and start my own agency

2022 - I’ve kept my head down and never looked back.

2023 - I was nominated for BIMA100 CEO & Leader

2024 - 360 OM became winners at the European Search Awards

360 OM is expanding rapidly this year, send me a direct message if you’re interested in the following roles:

⭐️ PPC

⭐️ Paid Social

⭐ Email Marketing

⭐️ Account Management

⭐️ Business Development

I gave a quote last week for a server-side tracking setup.

The client said “That feels expensive”

Most of the accounts we audit are still running browser-side tracking, pixels, cookies, everything that’s quietly breaking in the current cookie ITP world.

And here’s the thing…
When tracking breaks, you don’t just lose data.

You lose:
- Confidence in your numbers.
- Accuracy in your reporting.
- The ability for Google and Meta’s AI to actually learn.
- Budget efficiency,  because you end up scaling the wrong campaigns.

One client was missing nearly 30% of conversions.
They cut spend on campaigns that were working, and doubled down on the ones that weren’t.

That’s the cost of bad tracking, not the setup fee,
 
But the false story your data starts telling you.

If your measurement and data are wrong, your strategy’s wrong.
 
Simple as that.

Founder of 360 OM, PPC Agency of The Year Finalist | Winners At The European Search Awards 2024 | BIMA100 CEO & Leader

taplio

Tariq Mohammed's Linkedin Analytics

Tariq Mohammed

Performance ScoreTariq Mohammed's LinkedIn Performance

What is Tariq talking about?

Tariq Mohammed's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Tariq Mohammed's Linkedin Analytics

Tariq Mohammed

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tariq Mohammed's LinkedIn Performance

What is Tariq talking about?

Tariq Mohammed's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Tariq Mohammed's Linkedin Analytics

Performance ScoreTariq Mohammed's LinkedIn Performance

Tariq Mohammed's Best Posts (last 30 days)