Tariq Ahmad

Sports Court Consulting

* Lead end-to-end strategy and execution for an agency focused on NIL, branding, and sponsorships for collegiate athletes.

* Delivered 45+ brand campaigns with partners such as Raising Cane’s, Skullcandy, and Kaplan Test Prep.

* Designed and managed “Inside the NIL Educational Summits” at HBCUs, overseeing creative, logistics, partner communication, and financial timelines.

* Built an operational framework for NIL consulting across athletic departments, aligning stakeholders and enforcing deliverables.

* Created the NIL 411 Slack Channel (1,100+ members) and a high-engagement newsletter (55% open rate), advancing thought leadership in sports marketing.

* Produced digital content reaching 1M+ views; managed timelines, brand assets, and distribution across platforms.

Certified Sports Marketing Athlete Agent | NIL Educator

Northern Illinois University

• Educated undergraduate and graduate students on NIL topics like brand partnerships, revenue sharing, and legal aspects.

• Developed course curriculum and materials to enhance student understanding and engagement.

NIL (Name, Image, Likeness) Instructor

St. Francis College

Instructor in the Sport Management Department, teaching Introduction to Sport Management and Event Management for undergraduate students.

Adjunct Instructor

Marketing Manager

Gather

* Partnered directly with IBM Digital Media Director to manage timelines, team operations, and major initiatives across IBM’s sports sponsorships.

* Oversaw internal communications, executive briefings, and employee programs, improving team performance by 40%.

* Coordinated brand messaging for IBM and MetLife’s sports campaigns, ensuring consistency across social and experiential content.

* Managed creative teams, enforced brand guidelines, and drove campaign delivery in fast-paced, cross-functional environments.

Chief Of Staff, IBM Hybrid Cloud

Social Media Consultant

Mount Sinai Health System

Led enterprise-wide brand visibility efforts via digital content and strategic communications.

Developed and implemented a new content strategy framework, driving 20% growth across all social channels.

Initiated key sports marketing partnerships, including digital campaigns for the U.S. Open tennis championships.

Director of Digital and Social Media

SportShadow

-Created and integrated first site to track Facebook and Foursquare check-ins at sports venues. Successfully tracked over 24M check - ins and earned a feature in Mashable and The Next Web.

Co-Founder

Savannah College of Art and Design

Social Media Manager for SCAD President and co-founder Paula Wallace.

Create and execute a global social media relations program with the goal of publicizing SCAD and executive administration initiatives.

Provide communications counsel to senior management, helping to enhance the university’s success by applying proactive and reactive communications strategies.

Responsible for collecting, organizing and sharing visual content related to SCAD and the executive administration, as well as creating messaging for multiple social media platforms, including Twitter, Instagram, LinkedIn and more.

Social Media Manager (President's Office)

Managed social media strategy for enterprise technology offerings, collaborating with product and marketing teams.

Drove a 150% increase in audience reach through data-driven strategy, creative innovation, and channel optimization.

Led cross-functional projects from consumer insights to post-campaign analysis.

Social Business Manager

Columbia University

- Created and co-teach graduate-level Social Media course at Teachers College, Columbia University

- Focuses on learning and development aspect of the medium, and how educators can use social media in the classroom and workplace setting.

Class topics/research include trusted sources, privacy, social TV, location-based services, theory, and application.

Social Media Adjunct Professor

Sports Marketing Athlete Agent | NIL Educator | Open to Work

NIL (Name, Image, Likeness) educator and certified Athlete Agent. Focused on educating colleges, high schools, and student-athletes on NIL branding, trends, and athlete representation. Additional services include social media education, personal branding, and career development.

Marketing Manager | NIL Educator | Certified Sports Marketing Athlete Agent

--Assisting schools, student-athletes, and brands with NIL (Name, Image, Likeness) education and services

--NIL Coordinator, Manhattan College (Bronx, NY)

--NIL Consultant, The NIL House (A Brinx TV property)

--Certified Athlete Agent, New York State

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