Tariq Ahmad

Northern Illinois University

• Educated undergraduate and graduate students on NIL topics like brand partnerships, revenue sharing, and legal aspects.

• Developed course curriculum and materials to enhance student understanding and engagement.

NIL (Name, Image, Likeness) Instructor

Sports Court Consulting, LLC

--Agency focusing on Name, Image, and Likeness (NIL) education, personal branding, social media, career development and marketing representation for student-athletes.

--NIL agent for 14 colleges athletes at 10 NCAA Division 1 colleges. Secured partnerships with 15 brands for athlete partnerships, including apparel, food and beverage, and non-profit. Select brands include Raising Cane's, Kaplan Test Prep, CHARLY, and Trace Minerals.

--NIL Consultant for Manhattan College (Bronx, NY) and East Carolina University on personal branding and NIL education for student-athletes.

--Operations Manager for “Inside the NIL Educational Summits”, in-person events helping HBCU student-athletes maximize their brand. Work with cross-functional partners to develop and refine event value propositions, differentiated benefits, and business outcomes. Communicate clear and compelling messages and build externally-facing digital assets and internal deliverables.

--NIL content creator for social media platforms, focusing on tips for student-athletes and industry news. Generated over 300K views in 12 months across multiple platforms.

--Author of Sports Court NIL Newsletter, focusing on NIL and personal branding for athletes.

--NIL speaking engagements at Hashtag Sports, MOGL, The NIL House/Brinx TV, and various college course guest lectures

--Certified athlete agent in AZ, CA, IL, KY, MS, NC, and NY (2023-present).

Certified Sports Marketing Athlete Agent | NIL Educator

St. Francis College

Instructor in the Sport Management Department, teaching Introduction to Sport Management and Event Management for undergraduate students.

Adjunct Instructor

Meta

--Program manager for global marketing automation campaigns, an innovative, cutting-edge outbound marketing strategy email campaign to reach clients with a multi-touch approach and drive better content and CTA’s. Results included: 44% lift in client interactions, saved Account Managers over 1,600 combined hours of additional work, and generated $350,000 in incremental revenue.

--Program lead on internal global sales hub. Led efforts from start to finish, impacting over 1,000 salespeople and over 100 marketers to share important messages and content to help better sell Meta products and services. Also led program to improve organization, operations and utility. Responsible for content management and content strategy operations and execution.

--Improved communications model - both verbal and written - to global and regional stakeholders to provide regular updates, statuses, recaps and next steps to stakeholders and across leadership. Also created executive leadership communications for regular messaging to internal teams.

--Worked cross-functionally with writers and assisted in writing copy, and also reviewed copy for voice, tone and accuracy. Ensured messaging aligned with outbound marketing strategy for programs and initiatives.

--Analyzed audience and campaign data for insights on improving and optimizing future campaigns, and synthesized results for impact analysis.

--Marketing Operations for Sports Partnerships team, assisted with NIL (Name, Image, Likeness) Empower 2.0 campaign. Created a cohort selection rubric and executed additional operational assignments to help the program run efficiently.

Marketing Manager

Gather

--Supported IBM Hybrid Cloud Director of Digital Media with highly visible projects and initiatives, staff development, program and project management.

--Project lead for IBM Hybrid Cloud Employee Development Program, creating a scalable program for 30 employees on guidance, mentorship and career progress. Increased employee satisfaction by 40%.

--Managed development team (2 writers, 1 designer, 1 UX) for IBM Hybrid Cloud website projects. Worked cross-functionally with writers, assisted in writing copy, and also reviewed copy for voice, tone and accuracy.

Chief Of Staff, IBM Hybrid Cloud

--Advised high-profile clients including MetLife & IBM Sports Marketing on global social media approach and behavior, translating marketing objectives into broad social media campaigns. Effectively lead multiple projects that resulted in 98+ Net Promoter Score and 18% increase in social media engagements.

--Executed sports marketing initiatives in conjunction with MetLife (PGA TOUR partnership) & IBM Sports (Fantasy Football with IBM, The Masters professional golf tournament) sports partnerships teams. Scope of responsibility included working with multiple external vendors to create, finalize, and post content.

Social Media Consultant

Mount Sinai Health System

-Orchestrated the overall brand strategy, leading teams of 2 in the creation and execution of campaigns focused on developing brand awareness. Deploy social media programs and technology to create innovative campaigns in support of organization’s digital reputation. 
-Held responsibility for all strategic, administrative, operational, and financial activities.  
-Developed strategic platforms and ideas to articulate content priorities, role of channels, tone of voice, content, and overall social architecture. Craft measurement plan that incorporates goals and KPIs across paid and non-paid platforms. 
-Conceptualized and implemented 100% organic strategy that grew all social media channels by 20%.

Director of Digital and Social Media

SportShadow

-Created and integrated first site to track Facebook and Foursquare check-ins at sports venues. Successfully tracked over 24M check - ins and earned a feature in Mashable and The Next Web.

Co-Founder

Savannah College of Art and Design

Social Media Manager for SCAD President and co-founder Paula Wallace.

Create and execute a global social media relations program with the goal of publicizing SCAD and executive administration initiatives.

Provide communications counsel to senior management, helping to enhance the university’s success by applying proactive and reactive communications strategies.

Responsible for collecting, organizing and sharing visual content related to SCAD and the executive administration, as well as creating messaging for multiple social media platforms, including Twitter, Instagram, LinkedIn and more.

Social Media Manager (President's Office)

-Developed and implementing daily social media activities, overseeing all phases of projects from consumer understanding to idea development and execution. 
-Galvanized employees across IBM Social Business sites to increase social presence. Managed GetSocial Hub to centralize and streamline process for employees to share content. 
-Grew social media presence across Twitter, Facebook, and LinkedIn branded properties by 150% - incorporating newsroom strategy with innovative branded content, while also increasing quality and quality posts.

Social Business Manager

Columbia University

- Created and co-teach graduate-level Social Media course at Teachers College, Columbia University

- Focuses on learning and development aspect of the medium, and how educators can use social media in the classroom and workplace setting.

Class topics/research include trusted sources, privacy, social TV, location-based services, theory, and application.

Social Media Adjunct Professor

Sports Marketing Athlete Agent | NIL Educator | Open to Work

NIL (Name, Image, Likeness) educator and certified Athlete Agent. Focused on educating colleges, high schools, and student-athletes on NIL branding, trends, and athlete representation. Additional services include social media education, personal branding, and career development.

Marketing Manager | NIL Educator | Certified Sports Marketing Athlete Agent

--Assisting schools, student-athletes, and brands with NIL (Name, Image, Likeness) education and services

--NIL Coordinator, Manhattan College (Bronx, NY)

--NIL Consultant, The NIL House (A Brinx TV property)

--Certified Athlete Agent, New York State

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