Tarnia C.'s Linkedin Analytics

An accomplished executive, with over 18 years of global experience in executive roles and qualifications in international trade (economics), marketing, Asian studies and leadership, Tarnia brings a unique combination of analytical, commercial and creative skills to a business enabling it to explore and implement solutions for growth. Accumulated expertise in product development, commercialisation, sales, business operations and marketing allows Tarnia the ability to offer a strong mix of business process management around ERPs, CRMs and Customer Support, along with the development of policies, procedures and work instructions to ensure smooth operations, compliance and industry-leading customer experiences. Tarnia prides herself on analysing the market in which the business operates, quantifying customers' needs, defining the opportunities available and aligning the business's brand, operational capacity and marketing investments to deliver growth. Her consultative style and practical experience across multiple departments enable her to bring them together to both generate and capture market opportunities. Her strategic thinking is based on evidence derived from primary and secondary market research, stakeholder engagement and customer consultation. Her strategic plans are more than motherhood statements, they become a series of objectives, projects and milestones that are communicated across the business and supported by key stakeholders. Having spent considerable time in the manufacturing sector both in Australia and China, Tarnia often plays the role of the change catalyst as this industry typically prioritises investment in product and manufacturing capabilities rather than customer experience. Following the Doblin® 10 Types of Innovation model, Tarnia often focuses on the next phase of innovation towards the customer experience to build lifetime value, new verticals and additional revenue streams.