Tas Bober 🅴's Linkedin Analytics

Hi! I'm Tas (rhymes with SaaS. Coincidence?) Real talk: we do landing pages wrong in B2B. We're so focused on conversions that we completely forget that the B2B buying journey is non-linear, the buying committees are larger than ever, and the marketing teams are drowning in lack of resources with unrealistic targets. This means that on-page conversions aren't a good indicator of success. Consumption of information is. We need to create landing pages that give buyers the information they need to make a business case and put us on the shortlist for evaluation. We need landing pages that match how B2B buyers buy. So I created The Scroll Lab (by Delphinium), a niche B2B marketing consultancy specializing in paid ads landing pages for B2B SaaS companies. Here, we help you create a foundational set of landing pages that you never have to turn off. Here's our process: 1. Create a killer business case for your buyer. We explore keywords, competitive solutions, buyer motivations, use cases, and objections to assemble exactly what your buyer needs to know. 2. Build core landing pages (wireframe + copy) Once we know what exactly your prospects need to see, we'll build a set of landing pages that ensure they see it. - Product Overview Page - your core value propositions - Comparison Page - you vs the alternatives in the market - Trust Page - proof of your credibility (both owned and sourced) - Pricing or Demo Page - time to decide 3. Measure and Optimize In B2B, where it can take anywhere between 30 - 50 touchpoints before a buyer decides to interact, we will measure effectiveness and make optimization recommendations based not just on conversions, but how buyers are consuming the information. We stay with you for 2 testing cycles then build a testing roadmap that your team can manage independently after. --- The results of putting the buyer first and focusing on consumption: - 265% increase in purchases for SnagIt (screenshotting tool) - 0.13% to 3.43% increase in meetings booked for Conveyor (security questionnaire automation) After managing over 400 websites in my 15-year career and making a TON of mistakes, I now help B2B marketing teams create landing pages for their paid media programs that do exactly all of the above. How I can help you: 1) Follow along for content about B2B SaaS landing pages, B2B marketing, and niche consulting. 2) Sign up for my free resource hub with 150+ pieces of actionable landing page & website tips. 3) Work with me for 1:1 help