lempire

Growth Lead

lemlist

Growbutter

Head of Growth Marketing

Dott

•	Designed, launched and lead performance marketing function
•	Managed a 6-figure yearly budget, continuously working on enhancing the ROI
•	Created and optimized campaigns across all EU markets via Google Ads, META, Tiktok, Snapchat, affiliate, and Apple Search Ads
•	Translated marketing objectives and strategies into KPIs; monitored performance daily through Excel and Tableau dashboards
•	Partnered with Product, Engineering and Data teams to create tracking and reporting
•	Created and launched strategy for ASO and organic app growth

Head of Performance Marketing

Meetic

•	Responsible for 50% of online registrations, while decreasing CPR + CAC and improving ROI by 20 points. Achieved the highest ROI across all online marketing channels by redesigning affiliate channel way of working. 
•	Managed 8-figure yearly budget across 10 subscription dating brands for EU region, with a focus on efficient growth and meeting ROI, CAC, LTV objectives
•	Managed team of 4 campaign managers; experience managing both senior and junior profiles
•	Reduced inefficient affiliate network traffic and decrease fraud rate

Head of Affiliate and Partnership Marketing

Zoosk Inc.

•	Managed 8 figure yearly spend across 15 marketing partnerships globally
•	Efficiently acquired 30% of daily subscriptions to meet quarterly goals
•	Efficiently grew select partners, doubling spend in ~2 years
•	Made technical changes (S2S tracking, landing page tests), improving conversion rate +10%

Senior Marketing Manager

•	Managed 8 figure marketing yearly spend across META advertising products
•	Created direct response copy and chose creative for paid social platforms
•	Performed A/B tests to determine campaign efficiency and test new audiences
•	Launched new creative type, which increased leads by 15% while decreasing costs

Facebook Marketing Manager

Managed international digital marketing campaigns to hit monthly and quarterly ROI goals. Channels include Facebook, Google Search and Display, Yahoo!, as well as a variety of global mobile ad networks. Optimize and analyze campaigns on a daily basis, using a direct response approach to acquire customers.

User Acquisition Associate, International

Customer Service Representative (French/English)

The Intelligent Optimist

Responsible for member/customer communications for 2 publications: The Intelligent Optimist and What Doctors Don’t Tell You

Write, edit, and publish weekly blogs for website as well as bimonthly magazine articles

Create copy for, schedule and publish all email campaigns, Facebook, and Twitter

Liaison between design and marketing departments for all email and social media 
Planning and organizing online events and auctions

Marketing and Community Coordinator

Silicon Valley Leadership Group

Worked directly on special projects with member CEOs to increase member participation.

Liaised with offices of elected public officials to increase membership in the Silicon Valley Leadership Group events and campaigns.

Coordinated communication between internal departments and external constituents.

Coordinator

Head of Performance Marketing | Performance Marketing Expert

Digital Marketing Professional with +8 years experience, specializing in user acquisition to improve ROI. Strategic thinker who can create marketing campaigns that resonate with customers while also meeting corporate financial objectives. Ability to liaise between departments with ease and diplomacy. Highly motivated people person. Experience with multi-national companies, bilingual (French/English), dual citizenship in US/EU, ability to travel.

Taplio

Tatiana Goncalves's Linkedin Analytics

Tatiana Goncalves

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Tatiana Goncalves's Linkedin Analytics

Tatiana Goncalves

Want to drive more opportunities from LinkedIn?

Tatiana Goncalves's Linkedin Analytics