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A multidisciplinary UX research lead with over 12 years of hands-on experience focused on discovery research, strategic research projects, growing research practice and working with product teams. Passionate about understanding and championing users' needs bringing them to the heart of product development to create intuitive, engaging products that bring value to the customers and maximize business performance. I conduct research that feeds the design, strategy and development for some of the most-loved products. My skills are strongest in startup environments. I helped launch startups FinOm, Zelf, ModulBank, Empay. Built from scratch the research function at SberMarket, created user segmentation for Avito and ManyChat. As a consultant and mentor I've worked with SAP, Raiffeisenbank, Kasperskiy lab, Alfa Bank, Rosatom, MTS, Sberbank, Korablik, Impact Hub, SmartWay, SketchAR, HUMO, SkyFort Capital. I hold a master's degree in business psychoanalysis from the Higher School of Economics (Moscow).
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