Boomerang Partners

Global Public Relations Manager

ASBIS

- Creation and implementation of global PR strategies to bring products to international markets, increase brand awareness
- Media relations (building long-term relationships with the media, bloggers, influencers)
- Generation and copywriting of messages, press releases, pitches, rich content
- Press release distribution and media publication management
- Content strategy development (creating unique text content for blogs with SEO keywords)
- Coordination of local teams in countries to implement PR plans
- Digital PR campaigns

Global Public Relations Manager ASBIS Brands, Team Lead

Parimatch Belarus

- PR strategy in Belarus Region, developed a brand reputation
Key results: short-listed in prestigious regional sports marketing award BISPO, prestigious awards “Brand of the year 2019” and “Choice of the year 2019”
- Partnership management, expanded the partner special projects (football, hockey, handball, autosports, e-sports/cybersport) 
- Created a number of media digital special projects, as a result in 3x-5x  growth of positive brand mentions 
Project Examples: HRPR-project about employee relocation stories, integrated Conor McGregor fight campaign, online casino launch media campaign 
- Collaborated with bloggers and launched new media products 
- Coordinated teams and suppliers to deliver complex PR and media projects

PR & Communications Manager

Teslasuit

- PR campaign planning, generated and followed up on the news opportunities
- Managed reputation, initiated an application to prestigious international awards 
Key results: the brand received CES Innovation Award (from the World’s largest electronics expo), Future Unicorn Award (official European Union best startup award), Red Dot Award (most prestigious design recognition globally)
- Positioned the brand in the international market, created communication concepts for participation in expos (VR Days 2018 in Amsterdam, CES 2010 in Las Vegas, Laval Virtual 2019 in France, DevGamm 2018 in Minsk, etc.)
- Created a content plan, prepared content for own corporate resources (web site, social media) 
- Developed deep collaborations with the world’s  leading experts, techno bloggers, opinion leaders in AR/VR/xR/MR industry, generating powerful global hype with minimal budgets

Global PR Manager, Team Lead

PR | Communications | Advertising | Marketing | Strategy | Media Analyst | Media planner | SMM | Creative Consultant | Political Сonsultant | Copywriter

• Creating PR & Communication strategy, planning events
• Creating ATL and BTL communications
• Competitors PR activity analysis
• Anti-crisis PR, work with risks and barriers
• Searching for relevant Publishing Platform, SMM
• Interaction with opinion leaders, bloggers
• Communication and cooperation with mass media
• Mass media monitoring
• Copywriting

Examples of some realized projects:
• Repositioning of the energy industrial company (working with risks)
• Promoting of the start work of the game studio in virtual reality VR-Quests

Public Relations Consultant

Non-profit organization, Department of Public Affairs

• Creating PR & Communication strategy, planning events
• Organization of events and special projects with public persons, media coverage
• Media planning, interaction and establishing long-term trustful relationships with mass media, public organizations, state authorities, political scientists and sociologists in the region
• Interaction with opinion leaders, moderation of activity in the blog, SMM-positioning
• Creation and realization of the projects of social advertising
• Research and analysis of public opinion
• Anti-crisis PR, work with risks and barriers
• Mass media monitoring
• Copywriting

PR Specialist, Press Secretary

IT April Soft

• Competitors activity analysis, SWOT-analysis, ABC-analysis 
• Creating a marketing strategy, planning events 
• Organization of events and special projects 
• Media planning, interaction with media 
• Creating ATL and BTL communications
• Creating POS-materials
• Copywriting

Company's field of activity:  
IT, System Integration, Technological and Business Processes Automation, IT Consulting

The achievement of the results of work:
IT April Soft was included in the top rating of the largest IT-companies in Russia by CNews:
http://www.cnews.ru/reviews/free/2011/rating/rating1.shtml

PR, Advertising & Marketing Manager 

International Agency Star Travel

• Planning and organization of events, media coverage
• Interaction and establishing long-term trustful relationships with public organizations
• Media planning, interaction with media 
• Creating POS-materials
• Copywriting

Star Travel - International Agency for work and education abroad on student programs, work and travel, work and internships abroad.

Junior PR, Advertising & Marketing Manager

Global PR I Marketing Communications I Media Relations I Brand Awareness I Content Strategy

PR expert with 10+ years of experience in building audience relationship via media. My framefork is based on P2P (people-to-people) approach. I apply my 360° skills in creating communication campaigns: from strategy to tactics. I'm an intuitive professional with strong analytical skills. My motto in life and work: "Everything is always possible"

Taplio

Tatiana Ryzhova's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Tatiana Ryzhova's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Tatiana Ryzhova's Linkedin Analytics